Go Beyond Hotel Sourcing:

Creating, Managing and Delivering Measurable Results From Your Preferred Hotel Program

Now that you have a preferred hotel program in place, how do you ensure its success?  Gain practical insights on how to get the most out of your hotel program no matter how mandated your environment is!  We will focus on: improving compliance, communicating value to key stakeholders, hotel service level agreements, and new hotel key performance indicators to ensure value.  From learning strategies to implement your hotel program (including rate loading, audits, and internal communications), to measuring and improving compliance and building great partnerships with buyers and hoteliers, to wrapping up with metrics and reporting, this is a session you won’t want to miss!


Following the session, participants can:


  • Compare program evaluation strategies for managing the entire hotel sourcing cycle
  • Discuss the influence and negotiation drivers for buyers and hotels
  • Maximize the return on the hotel program with minimum effort
  • Analyze value calculations: pre and post sourcing and evaluation



Will Tate, Senior Vice President, Management Alternatives, Inc.


$100 – GBTA & Chapter BTA Members
$200 – Non Members


*This course counts as 6 Continuing Education Units (CEU’s) for existing GBTA designations.


Chapter Sponsor: 


Sponsored By: 



Date: November 14, 2012
Location: Zona Hotel & Suites Scottsdale, 7677 E Princess Blvd, Scottsdale, Arizona




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