China Initiative

Delivering Business Travel Education in China

 Gift of knowledge China initiative
By 2016, China will be the single largest business travel market in the world. This unprecedented growth signifies the rise of China as the global leader in business travel, making the need for innovative education and training more pressing than ever.


The “Gift of Knowledge” Initiative will deliver new and innovative education to travel professionals in China and create a framework for the increased demands as China continues to grow. This effort will provide localized travel management education to travel professionals in China, from entry level to executive level education, as well as training workshops and GTP certification.


If China represents a priority for your company, we are eager to speak with you about the various ways to get involved, and the value that GBTA and GBTA Foundation are delivering to partners of the Gift of Knowledge Initiative.


For more information, please contact: Daphne Bryant, Executive Director, GBTA Foundation,, +1 703 236 1141.  


GBTA Foundation would like to thank the first partners of Gift of Knowledge.

These industry leading companies have stepped forward to help fund this important initiative.





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