Social Media Applications' Impact on Travel Management: The Benefits, the Risks and How to be a Success Admidst the Constant Change

Tuesday, March 12, 2013 | 2:00 p.m. Eastern Time | 90 minutes

Presenters: Kate Koziol and Bryan Alaspa




This session will cover both the travel management tools that exist in the social media realm as well as broader social media tools that have brought the travelers voice and the up-to-the-minute pulse of travel into the limelight. We will address the impact and benefits of the traveler to traveler side conversations being broadcast, the role of the community manager to engage travelers and cover what smart travel managers are doing to stay ahead of the issues.


Learning Objectives:

  • Be able to list three or more examples of how successful travel managers have successfully engaged their travelers via social media.
  • Be able to identify the benefits and liabilities of the top five tools currently in use.
  • Be able to implement successful listening, engagement and monitoring tactics to drive desired adoption and improve traveler experience.
  • Be prepared to poll their traveler populations to determine what tools are in use and determine what gaps need to be filled.



    Members: $39

    Chapter members: $69
    Non-members: $139

    GBTA Continuing Education Credit: $50*

    *This webinar counts as one (1) hour of continuing education for existing GBTA designations.


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    Kate Koziol


    K Squared Communications

    Bryan Alaspa

    Client Services Manager & Social Media Lead

    K Squared Communications

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