GBTA Webinar 

Strategic Meetings Management: Selling the Value to your C-Leaders

Wednesday, November 14 | 12:00 p.m. Eastern Time | 60 minutes

Presenters: Debi Scholar


An SMM program will improve business processes, quality and ROI, and reduce costs, risks and inefficiencies yet many leaders do not understand how to develop a business case to move an SMM forward.  Tailor and target your business case to meet the needs of each of your stakeholders.  Use the 101 questions to develop your business case and learn how to create a cost/benefit analysis to take to your C-Leaders based on their expectations.


After this session, you will be able to:

• Identify your stakeholders and recognize their perspectives 
• Use the business case template to develop your plan
• Use the cost/benefit analysis template to prove the ROI




Members: Complimentary

Chapter Members: $49

Non-Members: $99

GBTA Continuing Education Credit: $50*

*This webinar counts as one (1) hour of continuing education for CCTE, SMMC, CGTE designations.


Joe BatesDebi Scholar


Scholar Consulting Group







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