CMM Program Education Content Provider:

University of Virginia Darden School of Business


Brought to You by GBTA and MPI

Frequently Asked Questions about the CMM Program



1. What is the CMM Program?


Developed jointly by GBTA and MPI, the CMM Program is a three-phased comprehensive business education program designed for meeting and travel professionals and includes an intensive business management core program to be led by highly esteemed university professors from renowned business schools.  


2. What does CMM stand for?


CMM stands for Certificate in Meeting Management. CMM will represent the premier designation for distinguished meeting and travel professionals with business excellence. CMM has become the business standard of excellence for meeting and travel professionals.


3. What is involved to achieve the CMM designation?

Professionals must complete three distinct phases of the program to achieve the CMM designation:


Phase 1 – 3.5 day on-site immersion program comprised of rigorous business education courses delivered by university professors in a participatory learning format.
Phase 2 – A virtual boot camp comprised of on-demand offerings focused in both meeting management and business travel management; the requirement is to complete eight (8) hours of online education.


Phase 3 – Development of an independent work-based, business project to be completed within two months following Phase I.


The goal is to develop a specific “case” and an “action plan” demonstrating your ability to use business-focused learning to solve a practical, industry-related challenge or capitalize on an opportunity.



4. What will participants expect to learn from the CMM Program?


Participants will learn critical business skills such as risk mitigation, business analytics and compliance, strategic negotiation and more. During the program, participants will:


  • Develop a data analytic strategy to measure and report on the business performance of a meeting or meetings portfolio
  • Explore communication strategies to better explain to stakeholders the value of aligning business goals and meeting objectives
  • Gain exposure to financial statements and how business transactions affect organizational decision-making
  • Discuss the basics of building a budget, then analyze the difference between actual results and budgeted performance
  • Identify how to apply best practices to mitigate risk and limit liability through legal or contractual avenues
  • Apply a deeper understanding of strategic negotiation and sourcing to influence outcomes and impact the cost, quality and performance of meeting(s)
  • Explore new models for optimizing process improvement and policy/regulatory compliance
  • Gain insight into personal management styles and the skills necessary to be successful when managing teams, suppliers and outsourced services
  • Demonstrate leadership in change management through creation and analysis of a business case assessment

5. What are the eligibility requirements to apply for the CMM Program?


The criteria for participation in the CMM Program align with the Meeting and Business Event Competency Standards (MBECS). Each candidate will be evaluated through a comprehensive application process with documented panel review against the following criteria:

  • Minimum of 7-10 years of professional experience in the meeting and event or business travel industry 
  • Minimum of 3-5 years of management experience with two years of profit and loss responsibility
  • Personal statement and letter of recommendation from professional colleague or supervisor


6. Is the CMM Program a certificate or certification program?


The CMM program is a certificate program. Certification programs generally have ongoing requirements such as continuing education. The CMM Program does not have ongoing requirements to maintain status, so therefore it qualifies as a certificate program.


7. Which top business schools are affiliated with the CMM Program?


Faculty from the Darden School of Business at the University of Virginia will lead the program initially. Depending on the frequency, timing and location of future program offerings, MPI and GBTA will determine if multiple university affiliations are needed moving forward.


8. Will current CMM designees be offered the opportunity to take the updated CMM Program?


The curriculum of the updated CMM program is not dramatically different. The difference is in the delivery and format of the content. 


9. Do faculty from the original CMM Program have a role in the updated CMM Program?


MPI values the faculty it has worked with over the years for the CMM Program. As such, MPI is exploring their potential involvement with portions of the meeting-focused webinars.


10. How many clock hours of continuing education does the updated CMM Program offer toward CMP certification or recertification?


The CMM Program was reviewed by the Convention Industry Council (CIC) and counts towards 25 hours of Domain A: Strategic Planning for the CMP.


11. What if my two-year acceptance period for the CMM program expires before I am able to attend an updated CMM Program offering?


MPI is confirming the new schedule of CMM Program offerings and will announce once finalized. Please do not worry about your acceptance expiring. As soon as the calendar is finalized, MPI will review the application timeline to allow all to take the program within a reasonable time. All current applicants will have priority status (first option to register) for the updated program offerings.


12. If I applied and was accepted for the previous CMM Program, am I accepted into the updated CMM Program?


Yes. In addition, all current applicants will have priority status (first option to register) for the updated program offerings.


13. Since the updated CMM Designation Program will have 3.5 days taught by University of Virginia professors, will it be necessary to apply separately to the University?


No. You will only need to register through the MPI/GBTA process.


14. Will an internship completed as part of my four-year degree count toward professional experience requirement for the CMM Program?


No. The requirement for professional experience begins following graduation.


15. How much does the CMM Program Cost?


The CMM Program member registration fee will be $1,500 per person for MPI/GBTA members and $2,000 for non-members and will include the complete enrollment in the CMM Program:


  • 3.5 day program; complete agenda available online
  • All program course materials
  • Online Boot Camp
  • Hotel rooms for 4 nights
  • Breakfast and lunch daily
  • Dinner for 3 nights
  • Ground transportation to and from the airport


16. Are there scholarships available for the CMM program?


Yes. The MPI Foundation is providing scholarships to MPI members in good standing specifically for the CMM program. More details and applications can be found at



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