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Robert Carraway Associate Professor of Business Administration
Area Coordinator, Quantitative Analysis

Education: B.S., MBA, East Carolina University; Ph.D., Purdue University

Robert Carraway, professor and former senior associate dean of the MBA program, is an authority on the appropriate and constructive use of quantitative analysis in making important decisions. He focuses on the relationship between intuition and rational analysis and how the two can complement one another, as well as on the role analysis can play in innovating more effectively and efficiently.

He co-authored the book Quantitative Analysis Casebook with Professors Sam Bodily and Phillip Pfeifer and Professor Emeritus Sherwood Frey, as well as authored the articles “Big Data, Small Bets” and “Meeting the Big Data Challenge: DON’T Be Objective” for the Forbes/Batten Institute series.

Carraway consults with senior executives across industry on corporate strategy and conducts innovation learning launches to enable firms new products, processes and services.

Professor Carraway teaches Decision Making and Innovation in the Strategic Decision-Making , Management Development Program: High-Performance Leadership, and many custom programs for organizations across industry.


Morela Hernandez Associate Professor of Business Administration
Education: B.A., Rice University; Ph.D., Fuqua School of Business

Morela Hernandez is an Associate Professor of Business Administration in the Leadership and Organizational Behavior area at the Darden School of Business, University of Virginia and Academic Director of Behavioral Research at Darden (BRAD). She received her Ph.D. from the Fuqua School of Business at Duke University. Prior to academia, Prof. Hernandez worked in finance at Enron in Houston, Texas - experiencing the roller-coaster ride of this now infamous business case. Given her professional background, it might come as no surprise that her research interests and expertise focus on the ethics of leadership. She also studies the role of diversity in organizational systems and decision-making practices. She is widely published in a number of top-tier academic journals, including Academy of Management Review, Journal of Applied Psychology, Personnel Psychology, Journal of Experimental Social Psychology, Psychological Science, Human Resource Management, and American Psychologist. Her work has also appeared in media outlets such as Time magazine, Financial Times, Huffington Post, and Washington Post, as well as featured on National Public Radio (NPR). She teaches courses on leadership at Darden, has worked as a leadership development coach for senior-level executives in the executive education programs at Duke and the London Business School, and consults with a number of government agencies, social profit organizations, and global companies. Originally from Brazil and Honduras, Prof. Hernandez speaks four languages.


Paul Simko Associate Professor of Business Administration
Associate Dean for Executive MBA Formats

Education: B.A., MAcc, University of Florida; Ph.D., University of Texas at Austin; CPA

Paul J. Simko's research centers broadly on issues related to financial accounting information; he has received numerous national and university recognitions for his work. Simko is particularly interested in topics related to the effect of alternative accounting treatments on the decisions of investors and financial analysts and how investors assess firms' earnings quality. His current research examines the incentives and consequences of earnings management and valuation issues pertaining to earnings volatility and growth. He teaches courses in both accounting and financial statement analysis.

Prior to joining the Darden faculty in 2002, Simko taught at Emory University, Indiana University and INSEAD. He is currently a research fellow with the Enterprise Risk Management Initiative at North Carolina State University, has worked as a Senior Analyst with Citicorp and is a Certified Public Accountant.


Rajkumar Venkatesan Bank of America Research Professor of Business Administration
Education: B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston

Professor of Business Administration Rajkumar Venkatesan teaches First Year Marketing and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. Venkatesan's research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article published in the Journal of Marketing and Journal of Marketing Research, the MSI Alden G. Clayton Award for the best marketing dissertation proposal and the ISBM Outstanding Dissertation Proposal Award. He was selected as one of the top 20 rising young scholars in marketing by the Marketing Science Institute and one of the top 40 professors under 40 by the Poets and Quants magazine.

He has consulted with firms in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives. For his work with IBM, he was recognized as one of the finalists for the Informs Practice Prize Competition. He is also a co-author of a book on marketing analytics. Before coming to Darden, Venkatesan taught database marketing, marketing research and quantitative marketing models to graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph.D. in marketing from the University of Houston and his BE in computer engineering from the University of Madras.

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