News Release

 GBTA and The Wall Street Journal Announce Business Traveler Innovation Award Winners 

Alexandria, VA (August 2, 2011) – The Global Business Travel Association (GBTA) – the voice of the global business travel industry – and The Wall Street Journal have announced winners of the annual 2011 Business Traveler Innovation Awards.  Business travelers nominated services, products and ideas that help to make life on the road more productive. Submissions were categorized and the public voted for their favorites.  The winner of the People’s Choice Award, presented to the innovation that received the highest number of votes, will be honored at the 2011 GBTA Convention in Denver, Colorado on Tuesday, August 23, 2011.


“The votes are in and the road warriors have chosen their favorite innovations. These winners showcase the tools that help travelers on the road and make their trips easier and more productive. We’re excited to honor these products and are inspired by the innovative new ways technology continues to enhance trips and travel management,” said GBTA president Craig Banikowski, CCTE, C.P.M., CMM.


Judges’ Selection Award—To Be Determined at Live Competition on Monday, August 22, 2011 from 9:00am- 11:15am in Room 301

Thirteen of the top submissions will be featured at the Business Traveler Innovation competition at the GBTA Convention.  A panel of travel judges will evaluate the innovations to determine the 2011 Judges’ Choice Innovation of the Year Award. The winner will be announced on Tuesday, August 23, 2011 during the General Session.


People’s Choice Award

The 2011 GBTA Business Traveler Innovation People’s Choice Award will be presented to Hertz for their innovation, NeverLost Gen5.  This product provides concierge-assisted routing services and pushes customized “trips on demand” directly into the navigation device in travelers’ rental cars. 


Category 1: Sustainable Practice

Criteria: Outstanding and original environmental efforts in the travel industry

Winner: Hertz

Innovation: Hertz On Demand

Hertz On Demand is a car-sharing service offering hybrid, electric and traditional vehicles for short-term use (hourly, daily, one-way rentals globally) all of which are SmartWay certified. This is a pay-as-you-go car membership club.  It’s the luxury of having a car without the hassle of owning one.  Customers only pay for the car when they use it.


Category 2: Traveler Comfort

Criteria: Products/services that focus on travelers’ ease and well being

Winner: ExpertFlyer

Innovation: Seat Alerts

ExpertFlyer Seat Alerts notifies you when there is a desirable free seat on your flight, such as an aisle or window seat, when travelers are stuck in a middle seat.


Category 3: Travel Personalization

Criteria: Innovation and excellence in customizing the business travel experience for the individual

Winner: Hertz

Innovation: NeverLost Gen5


Category 4: Outstanding Apps

Criteria: Applications that help business travelers organize and/or make best use of their time on the road

Winner: GateGuru

Innovation: In-airport tool/guide

GateGuru is the first mobile application to refine your airport experience.  The app offers information to guide any trip. It provides instant access to your itinerary, security wait times, airport maps, and a structured database of airport amenities, including ratings, reviews and tips from fellow travelers.


Category 5: Travel Convenience & Efficiency

Criteria: Services that expedite the travel process

Winner: Intelity

Innovation: ICE Touch on iPads

The Intelity ICE Touch provides a virtual concierge stationed on iPads in hotel rooms.  Guests quickly navigate services such as housekeeping, transportation, room service, spa and flight info without ever picking up the phone.


Category 6: Travel Management

Winner: Sabre Hospitality Solutions

Innovation: Sabre Hotel RFP

The Sabre Hotel RFP is an automated service that brings corporations and agencies together with hotels.  It is a GDS neutral, simple to use, affordable and extremely effective global hotels sourcing and rate negotiation tool. 


Category 7: Traveler Productivity

Winner: Lufthansa

Innovation: Flynet Transatlantic “Boundless” Broadband

The FlyNet Transatlantic “Boundless” broadband is the first of its kind, offering broadband access with no downtime over oceans.



Meghan Henning, +1 703-236-1133,
Jamie Colunga, +1 212-446-1877,

About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 8,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit