Groups and Meetings Committee 


The Groups and Meetings Committee offers industry leadership and Best-In-Class education in Strategic Meetings Management. The group assesses and explores enterprise-wide meeting and event related processes, metrics, standards and supplier strategies to achieve quantitative cost-savings, risk mitigation and optimal service levels.



  • Optimize understanding of the true definition of Strategic Meetings Management within the travel and business communities.
  • Promote enhanced professional relationships among Strategic Meetings Management Program (SMMP) Stakeholders
  • Act as a resource for GBTA members and the broader business community for subject matter expertise and emerging trends in SMM
  • Develop and present educational programs, position papers, articles and other relevant content that enhances the progress of SMM
  • Provide a blueprint for the implementation of effective meetings management strategies
  • Champion the Strategic Meetings Management Certification (SMMC) initiative through active participation in the development and initial deployment



Gigi McGrath


Global Travel & Meetings Manager
Stryker Corporation


Betsy Bondurant, CTE
Bondurant Consulting  


Deborah Borak 
Director of Global Accounts/Team Director 


Terri Clay 
Senior Director, Corporate Affairs
American Cancer Society, Inc.


Wendy Dell, CMP

Director of Business Development, SMM

BCD Meetings & Incentives


Amy Harris, CMP. SMMC
Vice President, Strategic Meetings Management 
SunTrust Bank


Sandro Honigsberg

Senior Purchasing Manager

Procter & Gamble


Mark Hubrich

Vice President, Client and Industry Relations


Christine Hunnes 
Category Lead, Meetings 
Accenture Procurement Services APS 


Shirley Kuhloie 
Global Meetings Category Manager
Hewlett-Packard Company

Cecile Mutch, CCTE
Director of Global Travel Services
Kellogg Company 

George T. Odom
Strategic Travel and Meetings Group


Barbara Scofidio
Editor, Corporate Meetings
Corporate Meetings & Incentives Magazine 



GBTA Staff Lisiaon


Liz Huh

Director of Conventions




Groups and Meetings Committee Application


Framework for Success: Strategic Meetings Management Programs [Series]
Developed by the GBTA Groups & Meetings Committee


Strategic Meetings Management Programs, An Executive Summary


Strategic Meetings Management papers
Building a Strategic Meetings Management Program
Building a Meetings Policy in Support of Your Strategic Meetings Management Program  
Mobilizing Internal Stakeholder in Support of Your Strategic Meetings Management Program 
Choosing the Right Technology in Support of Your Strategic Meetings Management Program  
Leveraging Group and Transient Spend 
Evaluating Strategic Meetings Management Programs 
Scorecard: Evaluating an SMMP


Critical Meeting Components papers
Critical Meeting Components: Hotel and Air
Critical Meeting Components: Ground Transportation

Critical Meeting Components: Destination Management Companies   

Critical Meeting Components: Venues 


Articles Published

Legal Briefs: Hotel Contract Strategies
Risky Business: Strategic Meetings Management Programs Can Mitigate Risks
Success Through Partnership: Travel, Procurement and Meetings Converge


Groups and Meetings Committee in the News
July 9, 2009 - Driving Force: NBTA's Groups and Meetings Committee (Meetingsnet)