Advertising Options

Why You Need to Advertise with GBTA:

• Reach the industry’s most influential corporate travel managers. Roughly 57% of Fortune 500 companies and 73% of the Fortune 100 are represented among GBTA’s membership.
• Improve your trade show response. Numerous studies prove that including print or online advertising to the marketing mix increases traffic and sales at related trade shows.
• Increase your credibility. This is especially important if you are new to the corporate travel market or are trying to reach new segments.
• Earn valuable priority points. Your advertising earns you points that can help you improve your location at the GBTA exposition.
• Reach a targeted audience. Nearly every GBTA buyer member controls a significant travel budget. No wasted circulation when you advertise with GBTA.

GBTA Members Are Employed As

62% Manager/Supervisor
17% Director
8 %  Staff
6%   Vice President
5%   Coordinator / Assistant

GBTA Members Represent the Following Industries 

19%  Other

16%  Manufacturing

13%  Financial Services – Insurance         

8%    Utilities – Oil – Petroleum – Energy – Mining            

7%    Health – Pharmaceuticals  

6%    Computer Technology

5%    Aerospace & Defense

5%    Business / Professional Services – Consulting           

4%    Retail / Wholesale Trade    

4%    Media – Information – Communications

3%    Education – Training            

2%    Hospitality (Accommodation and Food Services)

2%    Transportation – Travel – Shipping – Warehousing

2%    Government – Public Administration

2%    Chemical – Biotech

1%    Non-profit – Association – Foundation 

 

GBTA Members’ Annual Travel Spend 

20%   $50 million or more

11%   $30 million to less than $50 million

13%   $20 million to less than $30 million

13%   $10 million to less than $20 million

16%   $5 million to less than $10 million

20%   Less than $5 million

4%     Don’t know / NA

Receive valuable priority points that will enable your company to select more advantageous trade show booth space year after year.

Questions

Sara Smith, CTE     
Manager, Sponsorship & Advertising  
ssmith@gbta.org     
+1 703 236 1156