*Agenda subject to change


All events take place at the Metro Toronto Convention Centre (MTCC) unless otherwise noted.



Recertification Credits: Global Travel Professional (GTP) Certification Holders will be awarded 4 recertification credits for attending the 2014 GBTA Canada Conference.


Download the official Conference E-Handbook



Wednesday, March 19, 2014

4:00pm - 5:30pm

Opening Remarks and General Session / Keynote Speaker


Opening Keynote Speaker:  Mark Kelley, The fifth estate, CBC Television


Sponsored by Maritime Travel

Welcome and Opening Remarks


Welcome Remarks by Nancy Tudorache, Director Operations, GBTA Canada


GBTA Global Address by Donna Kelliher, President and CEO, GBTA



No Boundaries-GBTA Conference 2014


Explore the idea of No Boundaries through stories that show the breakdown of obstacles and divisions; discover ways that No Boundaries can lead to positive outcomes


Room 107


5:30pm - 7:00pm

Opening Networking Reception
Intercontinental Hotel

Sponsored by Intercontinental Hotels of Canada


Thursday, March 20, 2014


Networking Breakfast


Constitution Hall 107


9:00am - 10:15am

Welcome/Bienvenue Opening Remarks & General Session

The Changing Distribution Landscape
An overview of IATA’s proposed New Distribution Capability, and it’s implications on our industry. 


Paul Tilstone, SVP Global Development, GBTA

Constitution Hall 107  


Canadian Travel Industry Executive Panel

Hear from some of Canada’s leading industry executives during an interactive discussion on distribution, data and customer needs



Michael McCormick, Executive Director and COO, GBTA



Dorothy Dowling, Senior Vice President Sales and Marketing, Best Western International
Sherry Saunders, Senior Vice President & Gen Mgr, CWT Canada & North American Leisure

Don McPhail, Area Vice President, Strategic Sales, Enterprise Holdings Inc.
Bryan Wolfenden,
Director Agency Sales, WestJet


10:30am - 11:45am

Expo Open
Coffee & Morning Appointments in Expo

Constitution Hall 105/106


11:45am - 12:45pm

Wrangling Maverick Travellers - A Discovery Panel on Open Booking


Many companies today face the challenges of having employees of all ages and company status that have been identified as being renegades under their current corporate Travel Policy. Despite having travel managed by a TMC and a mandated program, there are a number of travellers, (ranging from infrequent travellers to “road warriors”) that feel that they are far better off making their own bookings. These individuals travel the way they like, book their own way, and use their own favorite airlines, car rentals & hotels based upon their preferences, available discounts & member/loyalty benefits. Hear from our industry experts on how best to harness this Maverick Traveller… discover ways a company can manage travel in this type of environment. Understand technology solutions that can integrate with travel policies to allow Maverick Travellers maintain their flexibility, yet provide companies control with data from these bookings and maximize future negotiations with vendors.

Ian Race, VP Sales & Account Management, Vision Travel

Michael Koetting, EVP Supplier Management & Advertising, Concur
Phil Hammer, CEO, ProcureApp
David LeCompte, CEO, Short's Travel
Greg Wilczek, Americas Travel Manager, Marsh & McLennan Companies

Session Provided by Vision Travel



Steering into the Skid

Personal Development Sessions - optimizing relationships and outcomes by focusing on your own behaviors – this session is intended for all audiences, anyone who wants to see an increase in their ability to sell or influence people both within their organizations or outside of their organizations when dealing with suppliers. An excellent session for buyers & suppliers to understand how to turn difficult people into advocates and sponsors for your services, products and ideas!


Juliann Wiese, Consultant, Executive Coach and CWT’s past Director of Talent Management and Learning for the Americas

Session Provided by Carlson Wagonlit Travel



Rules of Traveller Engagement

Up to 40% of the cost of a given business trip can be traced to the decisions travellers make while on the road. But influencing your travellers begins long before they head for the airport and long after they return to town. In this session, you'll learn how to implement a traveler engagement program to drive down costs, increase policy compliance and meet underlying business objectives.

Learning Objectives:

  • How to exploit existing communication assets
  • How to identify the program goals your traveler engagement will drive
  • How to create targeted marketing campaigns that support specific business goals
  • Specific tactics you can use to meet your traveler engagement goals
  • How to link engagement initiatives directly to results



Juan Perez, Vice President, Global Solutions, BCD Travel

Session Provided by BCD Travel


The Canadian Government's Role in Travel Services Today

The Government of Canada’s role in travel today – a look at the tools and resources available to Canadians to ensure safe and responsible travel whether on business or holiday. This session will highlight Travel.gc.ca, the government’s one-stop-shop website for all travel related information. Learn more about:

  • Routine and emergency consular services;
  • Support during crises abroad;
  • Medical emergencies;
  • Tools and resources; and
  • Preventative measures to deal with the risks, customs and level of health care in other countries.

This session is excellent for Travel Managers wanting to gain a better understanding of the information, support and services provided to ensure safe and responsible travel abroad.


Jerri Southcott, Outreach Officer, Foreign Affairs International Trade and Development Canada’s Consular Outreach, Greater Toronto Area

12:45pm – 1:45pm

Networking Lunch

Constitution Hall 107


Sponsored by Star Alliance 


1:45pm - 3:15pm


Constitution Hall 105/106



Travel Procurement 101

More and more, travel has become part of the procurement world with procurement professionals seeing travel spend folded into their responsibilities. But the travel world can be daunting for the new buyer, as it comes with its own unique set of priorities, strategies and language. This panel session will feature tips and best practices for those new to travel buying, with the discussion focusing on best practices for each level managing a corporation’s T&E spend. The panel will consist of buyers with different perspectives and varying degrees of experience in the travel procurement field. Issues to be investigated include dealing with TMCs, airline sourcing and hotel booking, duty of care and more.


Michael Power, Editor PurchasingB2B, Travel Management Canada

Farzana H. Kanji
Procurement Manager, Internal Accounting BDO Canada LLP

Rhonda Jones, Manager Travel, RBC Procurement, Royal Bank of Canada

Jim Moore, Manager Administration & Travel, Strategic Procurement Services, Rogers Communications


Session Introduced by Purchasing B2B, Travel Management Canada Magazine


Sleepless Nights - An Insider's Scoop on Corporate Hotel Programs

Insider’s scoop on Corporate Hotel Programs 2014 and Beyond. A panel session on everything hotel's need to know and understand for maximizing production from their corporate accounts, utilizing their TMC resources, preparing for and navigating through RFP's and best practices for hotel negotiations. This session will also discuss 2014 trends in corporate hotel programs, including the viability of dynamic pricing and direct connects, the procurement hotel approach, booking outside of compliance and locally negotiated rates. Hear from Canada's leading travel buyers, hotel sales and travel management on what to expect and how to make the most of your corporate account and prospects.

Alex Ferdinand, Director, Worldwide Sales, NA Leisure & Canadian Business Travel, Best Western International

GBTA Canada Advisory Board

Daniele Gadbois, Director of Business Development, CWT

Angela Xavier, Regional VP of Sales, Canada, IHG

Sherry Marshall, Sr. Manager Events & Corporate Travel, PwC



Experiential Marketing - Bringing it all to Life!


Christmas Miracles, WestJet's Holiday experience brought a tear to over 35 million viewers through their viral video on YouTube... Richard Bartrem, VP Communications & Community Relations will discuss what they learned in this amazing process, and how to elevate brand exposure through their proven techniques of Experiential Marketing. Travel suppliers will gain valuable insights into unique ways to promote your products, while remaining authentic to your brand yet competitive within today's travel environment.


Richard Bartrem, VP of Communications & Community Relations, WestJet



Is Having a “Travel Risk Management Program” Enough?


Most of us are familiar with the concept of Duty of Care, and many organizations have implemented some level of travel risk management. We have a travel policy that addresses risk-related items, can locate or “track” our travelers, evaluate each trip for risk, disclose known risks to our travelers, put mitigation in place for these risks, monitor world events for changes in the threat level, and provide a way for travelers to report problems and/or get assistance. So we’re done, right? Maybe not. True due diligence moves beyond what we may view as “travel risk management” to broader types of risk assessment necessary to fully protect our most valuable asset – our employees. This session will cover the “Four Pillars of Successful Due Diligence” and the consequences of not doing enough.


Presenter:  Alan Bell, Director of Global Security & Intelligence, Intrepid 24/7

Ingle International


4:30pm - 4:45pm

General Session


Official welcome to the new GBTA Canada Advisory Board President and Introduction to GBTA Canada’s newly formed Advisory Board and Committees.



Big Night Out - Bus Transportation


Bus transportation from the MTCC to the off-site location of Palais Royale will take place between 4:30-5:30 pm.


Provided by Francesco’s Limousine Services



GBTA Canada's Big Night Out


Enjoy camaraderie, food, and entertainment at this celebration which includes industry recognition awards and time to network with your fellow conference delegates. Return bus transportation to be provided at the conclusion of the evening to MTCC.


Venue: Palais Royale


Friday, March 21, 2014

8:45am - 9:00am Conference Day 2 Opening Remarks

Constitution Hall 107
9:00am - 9:45am

General Session

Out-of-Policy Business Travellers and Their Impact on the Bottom Line

The majority of Canadian business travellers are not following corporate travel policies and their decisions cost companies a lot of money. This session reveals the results of a survey of Canadian business travellers conducted by the GBTA Foundation. The study quantifies the impact out-of-policy decisions have on time and expenses. It also explains why travellers are making these decisions and provides insights to help travel managers adjust policies and strategies to better meet the needs of travellers and companies.



Joe Bates, Vice President of Research, GBTA Foundation


Constitution Hall 107


10:00am - 11:00am

The Art of Business Travel

Attention Travel Managers & Suppliers! Attend this session to learn simple, proven methods for travellers to conquer the challenges of business travel and achieve: Less Stress, More Productivity and Traveller Confidence! Travel Managers will walk away with helpful techniques that can be shared with your Company employees/travellers to ensure work and time efficiencies & productivity, ease & comfort of travel and personal safety when on the road. Travel Suppliers will take-away tips in how to address these unique needs of the travellers and adapt your products in customized ways to cater to these needs.

Carol Margolis, author of Business Travel Success, and veteran business traveller herself, will provide proven techniques in the art of business travel:

  • Be a smarter packer
  • Tips for better transportation experiences
  • Feel safe when traveling
  • Be comfortable as a solo traveler
  • Keep in touch with family and friends
  • Integrate social media into your travels

Carol shows business travellers how to successfully live their life on the road and speaks to audiences of corporate travel planners, HR departments and meeting planners wihtin the industry and via her web site BusinessTravelSuccess.com


Carol Margolis, Author, Business Travel Success...How to Reduce Stress, Be More Productive and Travel With Confidence

Session Introduced by Egencia


Strategic Meetings Management for Small to Mid Size Business

Making the case for a SMM in a small to mid size company - Kevin Iwamoto, VP of Industry Strategy of Active Networks will demonstrate how a strategic meetings management will benefit your company


Kevin Iwamoto, VP Industry Strategy, Active Network



Cyber Security Risk Management: A Front-Line Approach

Corporate information assets, intellectual property and employee’s personal information are at risk every day to malicious attacks and prying eyes. This education session will explore ways to increase the security of these assets both through technical means as well as simple things employees can do to protect data and information

Presenter: John Rose, COO, iJet & GBTA Risk Committee Co-Chair


The Big Data Challenge

Sravana Kumar Karnati brings more than 20 years of agile software development expertise to his role as CTO of Egencia, leading Worldwide Technology and Development. Hear how Big Data and the technoloigies around it are shaping the wold of business travel today.


Srvana Karnati, CTO Egencia

Session Provided by Egencia


11:00am - 12:30pm

Expo Coffee & Morning Appointments in Expo

Final opportunity for Appointments

Constitution Hall 105/106


12:30pm - 2:00pm

Lunch & Closing General Session / Keynote Speaker

Closing Keynote Speaker:  Major-General Lewis MacKenzie, Retired, Canadian Forces


Hear from Canada’s own Major General MacKenzie as he instils important lessons about leadership drawn from years of experience.


Major General MacKenzie has led troops from 31 different countries in humanitarian initiatives on behalf of the United Nations. He also completed nine peacekeeping tours of duty during his 35 year long military career.  


In this session, Major General MacKenzie will distil wisdom gained from years of service that attendees can apply to their own initiatives.


Conference Closing Remarks

Nancy Tudorache, GBTA Canada

Constitution Hall 107





English / French


GBTA Canada Publication Partner 2014
Travel Management Canada

Travel Management Canada 


Special Thanks to our
2014 Platinum Sponsors

Air Canada 

Star Alliance 

Best Western 




Vision Travel