The Business Travel Event of the Year - Already 94% Sold Out for 2012
Why Should You Exhibit at the GBTA Convention?
According to the GBTA 2011 Post-Convention Buyer Survey:
Exceed Your Sales Goals
- Put your brand in front of close to 1,300 business travel buyers – the largest gathering of business travel buyers in the world
- Influence corporate travel buyers – 93% of travel buyer attendees say the GBTA exposition influences which specific suppliers they choose
- Improve the effectiveness and efficiency of your marketing efforts – 93% of travel buyer attendees find between one and eight new suppliers at the GBTA exposition
- Prospect for new customers – 76% of the GBTA exhibitors generated between six and 100+ new leads
- Reach the world’s largest gathering of Fortune 100 business travel buyers
- Introduce your new products & technologies – 99% of travel buyer attendees cite seeing new products & technologies as a main objective for attending the GBTA exposition
- Expand your media exposure – extensive coverage and on-site press conferences give you many opportunities to get in front of leading publications, international wire services, and broadcast outlets
- Meet travel buyers with purchasing power – 66% reported an annual travel volume of $10 million or more
Why Exhibit at the GBTA Convention?
- 93% of travel managers reported that the information gathered at the GBTA Convention is influential when selecting a specific supplier
- 98% of buyers attend Convention to find new suppliers
- 66% reported an annual travel volume of $10 million or more
- 90% rated the 2011 GBTA Convention as “excellent”, “very good” or “good”
2011 GBTA Exhibitors Exceeded Goals:
- 91% reached new travel managers
- 80% reported they met with between six and 100+ existing clients
- 97% reinforced existing relationships with travel manager customers
- 93% are repeat exhibitors
- 76% reported the Exposition generated between six and 100+ new leads
Exhibit Information
|
Boston Convention and Exhibition Center
Boston, MA |
| Exposition: |
July 23-25, 2012 |
| Exhibitor Move-In: |
July 21-24, 2012
(targeted freight delivery) |
| Exhibitor Move-Out: |
July 24-25, 2012 |
Exposition Hours*
| Monday, July 23 |
2:45pm - 6:15pm |
| Tuesday, July 24 |
2:45pm – 6:15pm |
| Wednesday, July 25 |
9:30am – 12:00pm |
*Subject to Change
GBTA My Convention Planner
Included in your 2012 booth space purchase is an upgraded listing in the GBTA My Convention Planner, an interactive floor plan of the exposition which allows attendees to:
- Easily search for exhibitors by name or by products of interest
- Add exhibitors and sessions to their personal show agenda
- Access a profile wizard to quickly define their products of interest and the exhibitors associated with those products
This listing supports your marketing efforts before, during and after the GBTA Convention.
Read more about My Convention Planner
Reserve Your Space Now!
Contact: Colette E. Massey, CEM, CTE, cmassey@gbta.org, +1 703-236-1123
Booth Contract
Download the GBTA Convention 2012 Booth Contract
Exhibitor Service Manual
Click here for the Exhibitor Service Manual
Cancellation Policy
All requests must be made in writing to GBTA. A full refund (less a $100 administrative fee) will be given for cancellations made by November 17, 2011. A 50% refund (less a $100 administrative fee) will be given for cancellations made between November 18, 2011, and March 8, 2012. After March 8, no refunds will be issued. (If a company decides to downsize, the cancellation policy remains the same for space cancelled.) If a company has a balance due for their 2012 booth, booth personnel will not be permitted to register onsite, collect badges, or set up their booth until payment is provided for the balance due. Cancelled booths with a balance due — if booth personnel have been registered, all company registrations will be cancelled and no refunds will be provided. If the balance due has not been paid by May 23, 2012, all related company hotel reservations will also be cancelled.