CCTE Education Day 2008
Hosted by the Georgia Business Travel Association
Friday May 16, 2008

Westin Atlanta Airport (8:00 a.m. coffee) Program 8:30 am – 3:15 pm.
Cost: $85.00 (Add $125.00 for CCTE Credit)

Education Topics and Description:

Snapshot from the Top
“Corporate Social Responsibility and Environmental Sustainability"
This session will provide a global look into corporate social responsibility (CSR) and its white-hot concern, sustainability.  We will look at all the facets of CSR to reveal:  current trends, best practices, measures of success, and the challenges in achieving corporate and social goals in concert.  In a globally competitive marketplace with limited natural and financial resources, sustainability is the critical issue of our time.  We will review information on the topic to learn about how it relates to all stakeholders in the triple bottom line - shareholders, employees, and community. Please come prepared to engage in a conversation, which will increase everyone’s insight and understanding.
Presenters: Jennifer Hartz, President Corporate Hartz and
                     Genna Keller, Principal Trevelino Keller Communications Grp.

Corporate Travel Perspective on Sustainability / Green Travel and its Impact
Corporate Travel Managers will share their current environmentally friendly policies and relating to their departments and travelers. What are they doing differently, how is it being measured and what is the overall impact to travel, their bottom line and they way they now procure travel?   Hear about reporting, benchmarking and functional changes initiated as a result of their efforts.
Panel Facilitator: Kathy Bearden –President Kathy Bearden & Associates

45-Minute Hot Topics Brainstorming/Networking Session
In a 30 minute facilitated brainstorming session, participants will have a chance to network and share ideas around 3-key topics.
Information will be tallied and results shared with attendees in a 15-minute roundtable discussion format. Learning objectives are to raise top issues, discuss opportunities, share ideas and learn from each other.
Facilitated by: Kathy Bearden
Luncheon Speaker
Airline Industry…Issues, Action, Impact!
An executive from one of Atlanta’s based air carriers will join us to discuss current industry issues including economic factors, global opportunities, consolidation, air congestion, fuel costs, and other timely topics. To be followed by Q&A session.

Persuade, Promote and Position Yourself and Your Ideas!
This interactive and motivational session hits the high notes as it relates to communicating, your value proposition and your unique selling message!  How do you see yourself? How do you sell yourself? Step into the value zone and review these key essential ways to make everything you say support your message and you!  Walk away with practical tools that you can implement and use with your unique style to have greater impact in your communications.  Speaker: Kathy Bearden

Inside the World of a Consultant
What they can do for you…what they can’t do for you…and what they don’t do for you!
As the cost of travel continues to climb, consultants are stepping in to help corporations navigate the muddy waters of combining benchmarking, pricing and needs into a procurement process that offers them the best pricing scenarios and guaranteed savings!     How do they do it?
Learn the inside story and gain a unique view from the consulting world! TMC’s, Professional Consulting Firms, and Independents are working with a myriad of companies to fine tune their purchasing!  Get a better understanding of the role of a consultant and what they can do for you as a supplier and a buyer!
Prepared by: KBearden & Associates  Contact: kathy@kbearden.com
770-424-5328

Reservations at The Westin Atlanta Airport can be made by calling 1-888-627-7211 by Friday, May 2, 2008, and referencing the Georgia Business Travel Association CCTE Education Day group.
Room Rate: $129.00. 
Complimentary airport shuttle to and from Hartsfield-Jackson Airport.

Overnight Guest Parking: 
Self:    $2.00 per hour, $  8.00 maximum per day
Valet:  $3.00 per hour, $12.00 maximum per day
Non-Overnight Guest Parking:
Self:    $3.00 per hour, $ 9.00 maximum per day
Valet:  $3.00 per hour, $10.00 maximum per day