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GBTA Travel Research Benchmarking Tool


Hotel Reports

The Hotel Reports provide detailed views of US and Canada hotel performance. All hotel data for North America includes occupancy rates, average nightly room rates, and room night supply.

Hotel information, provided by STR Global, is updated monthly.

Comparison Reports

  • View hotel occupancy rates, average nightly room rates and room night supply by service level, in 94 U.S. metropolitan areas as well as the top six Canadian markets
  • Select time periods by year or month
  • View year-over-year changes for all time periods
  • View data in 16 different currencies
  • Graph data results instantly
  • Download any data you see on screen to Excel

U.S. Top 25 Market Hotel Data by Geographic Subset

Analyze 160 sub-regions within the top 25 U.S. markets, including occupancy, average daily rate and room night supply.

Benchmark Against GBTA Peers

The Hotel Rates report allows you to compare your nightly hotel rates by major metropolitan areas to that of other GBTA members.