Program Overview

This session goes beyond the basics of social networks and examines holistic marketing and enterprise-level strategies for social and emerging media, critical measurement tools and topical understanding of the challenges presented by use of emerging media in regulated industries:

Main Topic 1: Using Technology to Understand the Voice of the Customer

Subtopic

• The power of ratings and rankings – how consumers add value to brands, recommend products and increase sales
• Brand management in a 2.0 world, fundamentals of blogging networks, SEO and network management
• Enterprise social media strategies for productivity and cost cutting
• Introduction to social media in a regulated industry

Main Topic 2: Measurement and metrics – examination of proofs of performance and metrics that matter in social media strategies