Program Overview

This session goes beyond the basics of social networks and examines holistic marketing and enterprise-level strategies for social and emerging media, critical measurement tools and topical understanding of the challenges presented by use of emerging media in regulated industries.

Course Topics:

Using Technology to Understand the Voice of the Customer

• The power of ratings and rankings – how consumers add value to brands, recommend products and increase sales
• Brand management in a 2.0 world, fundamentals of blogging networks, SEO and network management
• Enterprise social media strategies for productivity and cost cutting
• Introduction to social media in a regulated industry
  

Measurement and Metrics – Examination of Proofs of Performance and Metrics that Matter in Social Media Strategies

• The value of an influencer and assessing the lifetime value of customers
• Defining conversational metrics and assessing ROI of social media
• How to measure conversion and attribution in a multi-platform environment
• Determining the essential metrics for your firm
    

 For an extended session agenda, please click here.

Registration includes tuition, materials, and most meals
Member Rate: $995 | Non-Member Rate $1,500

Program Information

Millennium Biltmore Hotel
506 S Grand Ave
Los Angeles, CA

Program Start: Sunday, April 15, 2012 | 3:00PM-6:00PM
                             Monday, April 16, 2012: 8:00AM-5:00PM
Program Finish: Tuesday, April 17, 2012: 8:00AM - 12:00 PM

This Global Leadership Professional Program session is funded by contributions from: