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Travel Executive Update - March 2011 


New Research Measures Business Travel Spending Relative to Top-Company Growth
Green Stripe
A new research study conducted by American Express Global Business Travel and the GBTA Foundation, Return on Investment Refresh: Travel as a Competitive Advantage, benchmarks the travel spending businesses require to help support their growth. It further explores the change in this suggested optimal spending level depending on the economic conditions and business characteristics, including industry. The study suggests that travel can be an overlooked means to gain competitive advantage, and those companies that regard travel expenditures as indirect costs to be minimized cut into a key established expansion driver.

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Lufthansa German Airlines Partners with GBTA Foundation to Deliver Executive Education
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Lufthansa has entered into a multi-year partnership to support the GBTA Foundation by offering Global Leadership Professional program (GLP) scholarships to eligible GBTA members. The GLP program is the only course offered to travel management professionals at the master's level. With the support from Foundation partners like Lufthansa, travel professionals can participate in the GLP program at a fraction of the cost of similar, top-tier management programs with the assistance of scholarships throughout the year.

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GBTA Finds That Business Travel – A Key Economic Indicator – Will Continue to Improve in 2011
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Business travel spending, a key indicator of the overall health of the U.S. economy, is expected to advance by 5 percent in 2011 according to the latest Business Travel Quarterly Outlook - United States from the GBTA Foundation, sponsored by VISA.

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BCD Travel Partnership Delivers Continuing Education to Industry Professionals
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The GBTA Foundation recognizes the importance of continuous education among business travel professionals.  Through the Wharton School of Business, the GBTA Foundation and BCD Travel deliver the Global Leadership Professional (GLP) program to provide individuals with the tools to create value for corporation and customers, and to inspire professional achievement.


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A Bias Against ‘Quirky’? Why Creative People Can Lose Out on Leadership Positions
Knowledge@Wharton

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Creativity is good -- and more critical than ever in business. So why do so many once-creative companies get bogged down over time, with continuous innovation the exception and not the norm? Wharton management professor Jennifer Mueller and colleagues from Cornell University and the Indian School of Business have gained critical insight into why.

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Expand Your Expertise in Cost Management & Value Creation with The Wharton School of Business
Green Stripe
Join the GBTA Foundation in Chicago April 3–5 for the 2–day GLP Program, Managing Costs & Value Creation. During this session, participants will learn the universal truths of value creation, examine the key drivers of value and provide a framework to better understand how resources can be efficiently allocated. Participants will further look externally at the current market environment, examine the business models of key players in the travel industry and understand whether they are creating or destroying value.

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Registration Open for the 5th Annual GBTA Foundation Golf Classic & Spa Day!
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The GBTA Foundation has selected the 27–hole golf course at the Omni Interlocked Resort as the site of the 5th Annual Golf Classic & Spa Day to “tee off” the start of the GBTA Convention in Denver.

Set in the foothills between Denver and Boulder, the course offers stunning panoramic views of the Colorado Rockies. Stretching over 300 acres, this rolling 7,100 yard, par 72 course will provide a truly exception experience for those wishing to relax prior to a busy week of networking at the GBTA Convention.