The Personalized Web: Can Relevance Technology Help Corporate Travel Programs?
Tuesday, September 20, 2011 | 2:00 PM Eastern Time | 60 Minutes
Presenters: Patrick Au-Yeung, Vice President, User Experience, Rearden Commerce and Steve Bernstein, Vice President, Analytics, Rearden Commerce
Today's consumers are increasingly ready and willing to expose personal data - their histories, preferences, and relationships to "the cloud" in exchange for convenience, more relevant content, and better deals. Meanwhile, new apps and travel booking sites are proliferating at a mind-blowing pace. Is this combination lethal to maturely managed procurement and corporate travel programs? Or, can its power be harnessed for better corporate spend and risk management? Inform your point of view by attending this discussion about the possibilities of relevance and personalization, and learn what questions you are wise to ask your vendors.

Thank you to our Sponsor: Rearden Commerce
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CCTE Elective Credit: $50
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