Successful Strategies of GBTA Convention Exhibitors Revealed

Maximize Convention Success- Webinar Series for Exhibitors (Webinar 1 of 3)

Wednesday, May 3

 11:00am ET | 30 minutes

Click here for other time zones.



Edward Barrett, Chief Marketing Officer, GBTA


The Maximize Convention Success- Webinar Series for Exhibitors kicks off with Successful Strategies of GBTA Convention Exhibitors Revealed. During this webinar you will learn impactful strategies as you plan your Convention experience. Executing against a sound strategy leading up to the event will help raise awareness among Convention attendees.  



At the end of the session, participants should be able to:

    • Learn what's worked for other successful exhibitors at past Conventions

    • Four elements of a sound strategy

    • Key steps you can take today to drive appointment setting for your booth





Complimentary to all


Speaker Bio:

Ed leads the membership, marketing, partnership, media, and volunteer engagement activities for the Global Business Travel Association. During Ed's tenure, GBTA has tripled its membership and launched several new membership products, including GBTA Hub; the business travel industry's largest and most active private online community.


Ed is a 20-year veteran of the business travel industry, with expansive sales and marketing roles at Rosenbluth International, American Express, Lanyon, Griffin, and eCLIPSE Advisors. Ed is a frequent speaker on advanced digital marketing topics, with several speaking placements at Pardot and Salesforces events, including Dreamforce.


Ed holds an MBA and BS in Finance from Villanova University, is a member of the leadership team for the Villanova University Graduate School of Business Alumni Association, and is a member of the Beta Gamma Sigma Academic Honors Society.



Please note: Webinar archives are available only to GBTA members in the GBTA Hub Resource Library.


Become a GBTA Member now! If you have a question regarding your membership status, please contact


GTP certified professionals will receive one GTP Recertification credit for participating in this webinar. Keep documentation of your attendance and report when all 50 recertification credits are earned. Please contact with questions.

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