Mixing Business and Pleasure: Understanding the Bleisure Trip

Wednesday, September 6th

2:00pm ET I 60 minutes

Click here for other time zones.

 

 

Presenter:

Jeanne Liu, Vice President of Research, GBTA Foundation

Monica Sanchez, Director of Research, GBTA Foundation  

 

 

More than one-third of business travelers extended a work trip for leisure in the past year. Based on a recent GBTA Foundation study in partnership with Hilton, this webinar will discuss who travels for "bleisure"; why they do it; and what implications it has on corporate travel programs. Join GBTA Foundation's VP of Research, Jeanne Liu, as she explores the study's results.

 

 

At the end of the session, participants should be able to:

  • Learn about what traits make travelers more likely to take bleisure trips?
  • Identify which types of lodging accommodations do bleisure travelers use? Do they stay at the same place for their entire trip?
  • Understand the implications around business travelers extending their business trips into leisure and what this means for your travel program.

 


Sponsored By:

  

 

Price:

Complimentary to all

     

       

 

Please note: Webinar archives are available only to GBTA members in the GBTA Hub Resource Library.

 

Become a GBTA Member now! If you have a question regarding your membership status, please contact membercare@gbta.org

 

GTP certified professionals will receive one GTP Recertification credit for participating in this webinar. Keep documentation of your attendance and report when all 50 recertification credits are earned. Please email questions to certification@gbta.org.

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