Mixing Business and Pleasure: Understanding the Bleisure Trip
Wednesday, September 6th
2:00pm ET I 60 minutes
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Jeanne Liu, Vice President of Research, GBTA Foundation
Monica Sanchez, Director of Research, GBTA Foundation
More than one-third of business travelers extended a work trip for leisure in the past year. Based on a recent GBTA Foundation study in partnership with Hilton, this webinar will discuss who travels for "bleisure"; why they do it; and what implications it has on corporate travel programs. Join GBTA Foundation's VP of Research, Jeanne Liu, as she explores the study's results.
At the end of the session, participants should be able to:
- Learn about what traits make travelers more likely to take bleisure trips?
- Identify which types of lodging accommodations do bleisure travelers use? Do they stay at the same place for their entire trip?
- Understand the implications around business travelers extending their business trips into leisure and what this means for your travel program.
Complimentary to all
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