R.I.P. to the Hotel RFP: Laying an Unpopular Process to Rest

Tuesday, September 26th

2:00pm ET I 60 minutes

Click here for other time zones.




April Bridgeman, Managing Director, Advito

Gus Vonderheide, VP of Global Sales, Hyatt

Steve Reynolds, Founder & CEO, TRIPBAM, Inc.

Tim Nichols, Global Supplier Leader, Travel Meetings & Events, Ernst & Young LLP



Hotel RFP season is the source of major frustration for travel managers and hoteliers alike. In light of this consternation, both sides are asking if the process is even worth it. With advances in available data and technology, taking steps to reduce or eliminate the RFP process is becoming more of a reality than ever before. Join the webinar as our expert panel discusses the following topics in an interactive session on hotel program optimization… and possible RFP elimination:

• Utilizing auto-renewable agreements with hotels, brands/chains
• Measuring hotels on two metrics - honoring LRA (Last Room Availability) and
  Negotiated rate strength as LQR™ (Lowest Qualified Rate)
• Reducing rate loading or rate auditing costs through automation
• ROI definitions and common reducers


At the end of the session, participants should be able to:

  • Utilize advanced metrics to evaluate their current hotel program, reduce or eliminate the RFP process, and measure results.
  • Implement changes gained from program analysis to reduce hotel program expenses and increase traveler satisfaction.
  • Describe real world examples of programs using technology and advanced analytics that have led to measurable success.

 Sponsored By:







Complimentary to all




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GTP certified professionals will receive one GTP Recertification credit for participating in this webinar. Keep documentation of your attendance and report when all 50 recertification credits are earned. Please email questions to certification@gbta.org.

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