Sustainability: From Add-on to Imperative

Thursday, November 9th
2:00pm ET | 60 minutes
Click here for other time zones.


Brought to you by the GBTA Sustainability Committee




Joni Doiron, Director, Global Account Strategies, FROSCH International Travel
Aurora Dawn Reinke, Founder & CEO, Astrapto LLC


All organizations have some form of corporate responsibility agenda. Whether you work for a large corporation with public sustainability reports or for a small or mid-sized business with no formal social or environmental messaging, there are corporate responsibility priorities and initiatives that impact travel. As a travel manager, how can you be a strategic part of those conversations? How can you add value through travel program sustainability? In this webinar, we show you a step by step approach to

• discovering the sustainability goals most relevant to business travel for your 
  company or client
• positioning yourself and the travel program as a vital part of the sustainability program
• getting started on steps to build a business case to integrate sustainability in the 
  travel program

Participants will receive a handout with key takeaways and tips for determining the sustainability initiatives and priorities to integrate into travel programs.


At the end of this session, participants should be able to:

• Identify your corporate/client sustainability priorities.
• Enhance your value through a focus on sustainability.
• Get started on steps to build a business case for sustainability in your travel program.





GBTA Members: Free

Non-members: $99


Please note: Webinar archives are available only to GBTA members in the GBTA Hub Resource Library.


Become a GBTA Member now! If you have any questions regarding your membership status, please contact


GTP certified professionals will receive one GTP Recertification credit for participating in this webinar. Keep documentation of your attendance and report when all 50 recertification credits are earned. Please email questions to

Spanish Portuguese French