A Look into The Future of Travel Distribution


Day two of GBTA Conference 2015 Frankfurt in partnership with VDR began with for the first ever GBTA Media Briefing. Buzzing, energetic and full of conversation, international journalists had the opportunity to meet with a range of suppliers learning about the latest in business travel.

EuropeConference_PressBreakfast

Back at Centre Stage, the day opened with a Presidential handover from Torbjörn Erling to Gehan Colliander, marking a new chapter for GBTA Europe.

Gehan said, “As a buyer, I value the GBTA membership and believe there is no other comparable association in the market in representing the buyer’s needs.”

EuropeConference_Pres handover

Shortly after, Gehan, head of global travel for Boston Consulting Group, took her place on The Future of Travel Distribution panel alongside Rob Greyber, president of Egencia, and Oliver Quayle, SVP products, partners and marketing for KDS. Lotten Fowler, general manager of the Swedish Business Travel Association, moderated this panel with a focus on how the distribution eco-system is changing, how these changes affect each of the players in the chain and what impact this has on the corporate buyer and their travel programme. Data and how it can be leveraged was a hot topic, but Gehan warned that,  “we have to be careful about how we use data.”

EuropeConference_FODPanel

Attendees also shared their thoughts on the panel over Twitter. Here are a few of their thoughtsl:

EuropeConference_FODPanelTweets

Stay tuned for more exciting happenings from our record-breaking conference in Frankfurt!

Catherine McGavock is GBTA’s Regional Vice President for EMEA where she is responsible for the development and delivery of GBTA activities in the region. Prior to joining GBTA as Marketing and Membership Director in 2012, Catherine worked in a number of senior marketing roles with Capita Plc and Bank of Ireland, followed by 4 years establishing and running a successful events and marketing company in partnership with a colleague and friend. She is based in Northern Ireland, but enjoys the extensive travel that comes with her role.

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