Browsing tag: events

Survey: Consolidation of Event Programs Leads to Future Success for Travel Managers, Event Planners

Two years later, nearly all travel managers and event planners with consolidated programs report success
Alexandria, Va. – December 12, 2017 – Travel, meeting and event program consolidation — when organizations connect internal structures that overlap in function, but have not historically communicated with each other — has grown 62 percent since 2015. If this trend continues at this rate, two-thirds (68 percent) of programs…

Technology’s Role in Event Planning

A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released today during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly

When Event Planning Meets Marketing

One-half (49 percent) of event planners report the marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. Today, the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership

Video Blog: Breaking Down the 2017 Global Travel Price Outlook

Last month, the GBTA Foundation and Carlson Wagonlit Travel (CWT) released the 2017 Global Travel Price Outlook. The third annual report provides global, regional and country-by-country projections for air travel, hotel, ground transportation and meetings and events prices in 2017. At GBTA Convention 2016, I had the opportunity to sit down with Yon Abad, Senior Director

Chinese Business Travelers Spend $110 Billion USD on Meetings & Events in China

Yesterday, the GBTA Foundation released a study, sponsored by Starwood Hotels & Resorts, that assessed China’s Meeting, Incentive, Convention & Exhibition (MICE) market. This is the first time the market has been quantified like this revealing that MICE activity comprises nearly half (42 percent) of total domestic business travel volume in China and 45 percent

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