Browsing tag: GBTA Foundation

Technology’s Role in Event Planning

A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released today during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly

Is Election Year Uncertainty Putting U.S. Businesses at Risk?

Today, the GBTA Foundation released its latest quarterly U.S. business travel forecast, slightly downgrading our expectations from the previous quarter. Uncertainty around the upcoming presidential election is among the factors influencing our more pessimistic outlook for U.S. business travel spending through 2017. Along with the uncertainty surrounding the election, sluggish global expansion, low inflation, weak

GBTA Announces UVA’s Darden School as New Partner for Prestigious GLP Program

*This post is co-authored by Christle Johnson, GBTA President and Daphne Bryant, GBTA Foundation Executive Director* The GBTA Academy is pleased to announce a new partnership today for our Global Leadership Professional® (GLP) program with the University of Virginia’s renowned Darden School of Business. The only masters-level course for travel professionals, the GLP has a strategic

When Event Planning Meets Marketing

One-half (49 percent) of event planners report the marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. Today, the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership

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