North America

GBTA Ladders Summit

Event Start Date: 5/14/2018

Event End Date: 5/16/2018

Event Locations
North America

Save To Calendar

Save To Google Calendar

GBTA Ladders Summit 2018

May 14 – 16, 2018
Miami, FL


Bringing together the Members of Ladders for a face to face meeting will:

  • Further strengthen the bond between individual teams as well as facilitate connections with other members of the group
  • Facilitate collaboration and communication between mentors and mentees
  • Create an environment that encourages the exchange of ideas to channel change into productive action
  • Collaborate on best practices and standard operating procedures for navigating and leading the travel industry


  • GBTA Ladders Mentors, Mentees, Alumni Advisors, and Leadership
  • GBTA Ladders Advisory Council
  • GBTA representative from headquarters
  • Keynote speaker and guests from outside the program
  • GBTA Ladders Alumni Advisors and Committee Members

Mentors, Alumni Advisors and Committee Members are invited to a special networking reception on Monday, May 18th from 5-7pm in Ft. Worth, TX. This exclusive event is by invitation only.


Role of Buyers & Suppliers to Become Marketers, Salespeople, & Engagement Experts
featuring subject matter expert Caroline Strachan, Managing Partner, Festive Road

The future of travel management is to think of the traveler as a consumer and treat them as such. Understand their needs and then market to them, all linked back to the culture and environment the company wants to create for its employees. Not only limited to the buyer community, those in supplier sales and client management roles are just as detached from the marketing messages. Unfortunately, what the marketing team builds versus what the sales people can speak to are generally two different things.

In many ways, each one of us is in sales and service. Travel managers have to sell their programs to travelers and provide service to them. TMCs have to provide solutions and services to help travel managers do this. But, where is this heading? How do you sell more effectively? How does a buyer become a seller? How can you become an influencer in your organization and sell to your management and your customers (internal or external)? These are the types of questions we’ll explore in this season of GBTA Ladders.


We will kick off the Summit at 1:00pm on Monday, May 14, and conclude by early afternoon on Wednesday, May 16. More information to come.

GBTA Ladders Summit Agenda

Registration Rates

This event is by invitation only.

GBTA Members



1 Year GBTA Allied Membership + Ladders Summit



1 Year GBTA Direct/Indirect Membership + Ladders Summit



Cancellation Policy
All cancellation requests must be made in writing to GBTA at A full refund less a $75 administrative fee will be given for cancellations received on or before April 16, 2018. No refunds will be given after April 16, 2018. There are no refunds for "no shows.” Refunds will be credited back to the original credit card used for payment.

Substitution Policy
A GBTA attendee may transfer his/her registration to another eligible party if he/she is unable to attend. All substitution requests must be made in writing to GBTA at and handled on the backend of the registration system.

The substitute is responsible for any and all financial arrangements between the original registrant and the substitute. The original registrant's registration may be refunded (less the $75 administrative fee) or transferred to the substitute. If the substitute is in a different member category than the original registrant additional fees may apply.


SLS Brickell
1300 S Miami Ave
Miami, FL 33130
(305) 239-1300

GBTA's room block at the SLS Brickell is now sold out. Below is a list of alternative properties nearby - GBTA has not secured a block at these properties.

Conrad Miami
1395 Brickell Ave, Miami, FL 33131
Phone: (305) 503-6500

Hampton Inn & Suites by Hilton Miami Brickell Downtown
Address: 50 SW 12th St, Miami, FL 33130
Phone: (305) 377-9400

Atton Brickell Miami
Address: 1500 SW 1st Ave, Miami, FL 33129
Phone: (786) 600-2600

American Airlines Airfare Discount

Our loyal sponsor, American Airlines, is offering a 10% airfare discount for attendees traveling to the Summit.

The discount can be booked on-line at for AA/AE flights only, without a ticketing charge, allow at least 1 business hour for loading. Use the Authorization Number noted below without the preceding A as the Promotion Code. May not apply to some contracts.

Authorization Number: A8358EE

Meeting Planners and members of the group, traveling together or individually to the event, should contact American Airlines Meeting Services Desk at 1-800-433-1790 for assistance with reservations and ticket purchase.

Discount Information:

  • Valid for percentage discount travel from all markets where American Airlines and American Eagle service and all OneWorld alliance partners (collectively "American Airlines") provide service. Travel is not valid on codeshare flights operated by Alaska Airlines, Cape Air, EL AL, Horizon Air, Interjet, Jetstar, Jetstar Japan, Seaborne Airlines and WestJet.
  • Not valid in conjunction with any other discount.
  • American Airlines must be the governing carrier.
  • The use of American Airlines codeshare requires that one segment of the itinerary be on American Airlines metal.
  • Itineraries involving any OneWorld or codeshare partner airline must be booked through our Meeting Services Department at 800-433-1790 or Travel Agency if calling from the US and Canada. International attendees should call their local American Airlines reservations number or Travel Agency with the Promotion code provided in the agreement.
  • Discounts not valid on Zone fares.


Thank You to Our Sponsors

Addison Lee Altour Amadeus
American Airlines Best Western