1:00 pm – 5:00 pm
Afternoon program will take place in the state-of-the-art, two-story Big-Screen Cinema Stadium of the Hotel X Toronto.
Program to include:
GBTA Canada Insights – Hear about the latest and greatest evolutions for GBTA in Canada and around the world. Understand how you and your company can further engage with GBTA to increase business potential.
Michael W. McCormick, Executive Director & COO, GBTA
Nancy Tudorache, Regional Director, Canada, GBTA
Heather Brown, Director, Exhibits, GBTA
Allison Davis, Director, Business Development, GBTA
Travel Buyers’ Tell All – A panel discussion of travel buyers who will share insights into their most meaningful supplier engagements. Hear what travel buyers want when being sold to, when negotiating, and for relationship management. What is important to the travel buyer, may not always be what you think! This is also your time to ask questions and learn ways to improve your client and prospect strategies for 2019.
Sharlene Ketwaroo-Nanoo, Category Manager, Travel, Rogers Communications
Sue Spear, Manager, Corporate Travel & Fleet, Cengage
Elizabeth Oliveira, Travel Analyst, OMERS
Geoff Parsons, President, Geopar Consulting
Selling Happiness – Marc Gordon, the internationally recognized authority in the field of customer experience will be our featured speaker, with a high-energy, 2-part seminar on Selling Happiness. Marc works with companies who understand the importance of creating exceptional experiences that cultivate relationships and build loyalty. In this program, he will leave you with tools and tactics on how you can deliver happiness to your customers and prospects, producing lasting, memorable experiences that will increase your sales effectiveness.