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Dynamic Pricing Industry Perspectives and Best Practices

Event Start Date: Jun 27, 2019 2:00 PM

Event End Date: Jun 27, 2019 3:00 PM

Event Locations
North America

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Dynamic Pricing: Industry Perspectives and Best Practices

Thursday, June 27th 
2:00 PM EST
Click here for other time zones

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Is the business travel industry ready for its hotel pricing to be completely dynamic? We live in a world where dynamic pricing is increasingly becoming the norm across all products and services. There are different perspectives across hotel buyers and suppliers on whether or not dynamic pricing is optimal for the industry let alone an individual program.  The reality is that there are arguments for and against dynamic pricing and this webinar will uncover.

At the end of the session, participants should be able to:

  • Have a better understanding of the definition of dynamic pricing

  • Compare the pros and cons of dynamic vs. static pricing and what conditions are ideal for using dynamic pricing for buyers and suppliers

  • Evaluate dynamic pricing impact in your company



Ben Space
Hilton Senior Commercial Director US & Canada

Tena Sachu
Manage Hilton Worldwide Business Travel Sales

Laura Kusto
Sr. Director, Global Hotel Area Lead


Brought to You By

GBTA Accomodations Committee



GBTA Members: Free
Non-members: $99


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