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Strategic Meetings Management SMM Journey 1.0 Initiating an SMM Program
Event Start Date: Jun 13, 2019 2:00 PM
Event End Date: Jun 13, 2019 3:00 PM
Event LocationsNorth America
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Thursday, June 13th
2:00 PM EST
Click here for other time zones
This webinar will focus on key elements to consider when developing the framework for an SMM program. Three SMM subject matter experts will share their knowledge by examining the benefits of SMM and the specific SMM components to focus on initially. They will discuss the data discovery process, stakeholder engagement approaches, and will wrap up the session with program design strategies.
At the end of the session, participants should be able to:
Understand the type of data to find and analyze regarding the current meeting and event portfolio
Learn the value of stakeholder engagement and the need to identify positive and negative influencers
Appreciate the need for thoughtful program design and realistic funding models
Meetings & Travel Procurement Manager
Hannah Kate McWilliams
Senior Sales Executive
Enterprise Solutions, Cvent
Brought to You By
GBTA Meetings Committee
GBTA Members: Free
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