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Strategic Meetings Management SMM Journey 1.0 Initiating an SMM Program

Event Start Date: Jun 13, 2019 2:00 PM

Event End Date: Jun 13, 2019 3:00 PM

Event Locations
North America

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Strategic Meetings Management (SMM) Journey 1.0 – Initiating an SMM Program

Thursday, June 13th 
2:00 PM EST
Click here for other time zones


This webinar will focus on key elements to consider when developing the framework for an SMM program. Three SMM subject matter experts will share their knowledge by examining the benefits of SMM and the specific SMM components to focus on initially. They will discuss the data discovery process, stakeholder engagement approaches, and will wrap up the session with program design strategies.

At the end of the session, participants should be able to:

  • Understand the type of data to find and analyze regarding the current meeting and event portfolio

  • Learn the value of stakeholder engagement and the need to  identify positive and negative influencers

  • Appreciate the need for thoughtful program design and realistic funding models



Betsy Bondurant
Bondurant Consulting

Marjan Ghaffari
Meetings & Travel Procurement Manager

Hannah Kate McWilliams
Senior Sales Executive
Enterprise Solutions, Cvent


Brought to You By

GBTA Meetings Committee



GBTA Members: Free
Non-members: $99

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GTP certified professionals will receive one GTP Recertification credit for participating in this webinar. Keep documentation of your attendance and report when all 50 recertification credits are earned. Please email questions to