Thursday 31 January

09.00 - 10.00


10.00 - 10.15 Welcome and warm up
10.15 - 11.00

Opening Plenary Session featuring Gillian Keegan MP, Member of Parliament for Chichester

“Brexit - The Impact on Business Travel and Meetings”
Gillian Keegan is the Conservative Member of Parliament for Chichester and a travel industry veteran having previously held senior level positions in the travel industry as Group Vice President of Amadeus and Chief Marketing Officer of Travelport. She will be giving her unique perspective on the outlook for the business travel industry in a post-Brexit world.

11.00 - 11.30 Coffee Break/Expo Booth/Networking
11.30 - 12.30

World Café Format: Stakeholder Engagement

It takes a village… a successful strategic meetings management programme depends on the input and ongoing support of key stakeholders, such as the CFO, CPO, CMO, Travel Manager and Meeting Planners. This session will be a stimulating, interactive session in which participants will discuss stakeholder priorities, push backs, and engagement strategies.


Carole Poillerat, Executive Director, Industry Relations, HRS

12.30 - 13.30 Lunch
13.30 - 14.00

Quick Fire! - Tech Talk

A high-energy start to the afternoon session with three tech start-ups focused on meeting sourcing and/or attendee engagement to do quick fire presentation and Q&A from an expert panel. The audience to vote for favourite solution.

Session Leader:

Douglas O'Neill, CEO, Inntel - The Meetings and Travel Management Company

Tech Companies:                            

Nour Mouakke, Founder and CEO, Wizme

Tom Reeson-Price, Head of Sales, Headbox

Frank Tapiro, CEO and Founder, Datakalab 

Expert Panel:

Bobbi Djordjevic, Category Manager for Meeting, Dentsply Sirona

Andy Owen Jones, CEO, bd4travel GmbH

14.00 - 14.45

Case Study: Building a technology eco-system

Let’s take a deep dive into the sourcing and attendee engagement needs by exploring and detailing two SMM technology case studies. The outcome of this session will reveal how technology solutions can support SMM programs.

Leanne Fowler - Director of Strategic Meetings Management, NYS Corporate


Rob Curtis, Head of Innovation, Crystal Interactive, Case on Attendee Engagement

Trevor Brown, Contract Performance Manager, DSM 

14.45 - 15.15 Coffee Break/Expo Booth/Networking
15.15 - 16.00

Measuring Success

Metrics are key to understanding the performance of any programme. This session will dive in to 2 case studies on best practice for reporting and data analysis in relation to:

  • Meeting effectiveness
  • Attendee satisfaction
  • Roi on SMM – savings
  • Complexity of bringing data together


Kevin Iwamoto, GLP, GTP, Senior Vice President, GoldSpring Consulting LLC


Margot Buchleitner, Regional Marketing Event & Communications Specialist, Boehringer Ingelheim
Richard Eades, Global Category Manager (Hotels, Meetings and Events), BP International Ltd
René Proske, CEO, PROSKE - Experts in SMM

16.00 - 16.45

Closing Panel – Consolidating transient travel and meetings spend – what’s it worth?

The integration of meetings and transient travel has long been seen as the Holy Grail of programme management, but one beset with hurdles, and beyond the reach of many companies. But can it be achieved, and what are the rewards? We talk to a senior global travel and meetings buyer whose organisation is in advanced stages of implementation around the world, to find out how, why and what they have done, including:

  • How to approach, define and plan a programme of integration.
  • The change management challenges of engaging the stakeholders and bringing them along on this journey. How do you respond to pushback?
  • How to aggregate data and get alignment on technology and goals, across separate departments and teams who report into different leaderships.
  • Supplier management: negotiating better value for your consolidated programme.
  • The benefits, to the business and to stakeholders, and how these outcomes are measured and reported.

This session will be valuable to buyers from organisations of all sizes who are interested in exploring how they can achieve some degree of alignment for their travel and meetings programmes.

Kevin Iwamoto, GLP, GTP, Senior Vice President, GoldSpring Consulting LLC 


Sarika Kinash, EMEIA Meetings & Events Operations Manager - Global Travel, Meetings & Events at EY
Tracey Boreham, Head of Global M&E Operations, Client Services HRG, American Express Meetings & Events

16.45 - 17.00 Closing remarks and plans for the future
17:00 - 19:00 Cocktail reception