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Check-In with Suzanne

Welcome back to the New Year! I hope you had the chance to enjoy the magic of the holiday season and share some meaningful moments with the people you care about most. That’s what really matters. I took some “real” time off and so did all the GBTA staff with a week-long holiday hiatus –…

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GBTA Strengthens European Foothold

The Global Business Travel Association (GBTA), the world’s largest business travel association, is delighted to announce the appointment of Ben Park as the new chair of the GBTA Europe Advisory Board, following an extensive application process including a quorum of representatives from GBTA Committees, GBTA France and GBTA Italy.  Ben Park will serve a three-year…

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Check-In with Suzanne

Is anyone completely comfortable yet with “expecting the unexpected”? Me either. Not an easy task in current times, but that doesn’t mean there haven’t been some upsides amid the challenges.  The omicron variant is one of the latest developments testing our resolve. On Thursday, GBTA will release the findings from our special quick poll about the emergence of omicron as another twist in…

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The Evolving Landscape of Food & Beverage, the Servicing and Sustainability of Meetings & Events

How has COVID changed the way we meet and eat? We chat with food & beverage experts from Niagara Casinos and the Shangri-La Toronto Hotel on the changing landscape of food & beverage ….and how these changes will affect meeting professionals as they resume the business of meetings and events.    You can download…

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Check-in With Suzanne

Fresh from the GBTA Convention in Orlando last week, I am still processing many of the amazing moments. Coming back together truly reinforces the power and value of meeting in person.   Feedback that kept coming up in discussions with Convention attendees last week centered around quality. Quality of the content featuring important topics for our industry right now. Quality in the  education programs offered across all levels. And quality in the meetings held on the Expo floor and in the hallways. Many education sessions…

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GBTA Convention 2021 Sets The Pace For Business Travel’s Return

Business travel is on the road to recovery, as evidenced by the forecasts, insights and turnout at the Global Business Travel Association’s 2021 Convention held last week in Orlando, FL.    After navigating months of pandemic-related planning, the event—the world’s largest business travel expo annually—attracted over 3,500 registered professionals from more than 20 countries, and featured 170+ travel industry and expert speakers, 50 education sessions and 200+ exhibitors. The state of the industry, the future…

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From Setback To Surge: Business Travel Expected To Fully Recover by 2024

Business travel recovery in 2021 proceeded at a slower, more cautionary pace than expected from a year ago. However, global business travel spending is expected to surge in 2022 with full recovery expected in 2024–ending the year on pace with the 2019 pre-pandemic spend of $1.4 trillion, and a year sooner than previously forecast. This…

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Check-In with Suzanne

What do you value? What do you worry about? We’re listening. Recently over 500 members made their voices heard in a survey about in-person attendance at the GBTA Convention next month. Many shared their enthusiasm:   “I need to connect with my prospects and partners in person and drive business along.”  “Getting back to travel and seeing what the breakout sessions will offer as we work to find our…

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Check-In with Suzanne

Education, learning and professional development sometimes don’t get the credit they deserve for how much they do to inform, inspire, engage and advance us. But at GBTA, they are not unsung heroes–they are the stars.    When it comes to volume, breadth and relevancy, GBTA takes deep pride in leading the industry in year-round learning and…