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GBTA Philadelphia: The Crystal Ball: See what the Future Holds for Strategic Travel and Meetings Management – GTP Credit Approved

Feb 15 @ 9:00 am - 11:00 am - EST

GBTA | Philadelphia

Join us for breakfast at our first chapter meeting for 2024!

Topic: The Crystal Ball: See what the Future Holds for Strategic Travel and Meetings Management

If you could see into the future, how would you start to make strategic decisions today? FESTIVE ROAD got out their crystal ball to share the big drivers of change for the next decade in their Macroscope 2.0 Report. Hear what leading travel and meetings managers think about these trends and how to build a program for success. Our discussion will cover the following three objectives:

credits 1

1. Envision the impact of the change drivers
2. Consider the big picture and how it affects companies and your program
3. Develop strategies for success in the decade ahead


Barbara Arena
Outsourced Category Manager
Festive Road

Barbara’s Bio:

Barbara has over 25 years of experience in the travel industry in agency and corporate sourcing. Her experience includes Travel Agency Operations and Account Management with Thomas Cook Travel and Rosenbluth International. During her 16 ½ years at Oracle, Barbara managed several different commodities including the Global Hotel, Car, Airlines, and Temporary Housing programs. In July, 2022, Barbara joined Festive Road as an outsourced buyer and managed the America’s Travel Agency Operations and $270 Million Global Airline program for a large pharmaceutical. Barbara is an active member with the GBTA Silicon Valley Chapter, and has held positions of VP, President, Professional Development, Govt Relations and Community Engagement.

Location: Sonesta Philadelphia, 1800 Market Street, Philadelphia, Pa 19103
Time: 9:00am-11:00am

Member: Free
Guest: $75.00
GBTA All-Access Member: Free, but must be a GBTA All-Access Member and note which Chapter you belong to


Feb 15
9:00 am - 11:00 am
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