Executives to Discuss Differentiating Brands in a Sharing Economy

GBTA Convention Panel Looks at Branding in a Changing Marketplace

Alexandria, VA (May 15, 2015) – The Global Business Travel Association (GBTA) – the voice of the global business travel industry – today unveiled another panel in an exciting line-up of speakers for GBTA Convention 2015, July 25-29 in Orlando, Florida.

Differentiating Brands in a Sharing Economy
Monday, July 27, 9 a.m.

Moderator: Guy Langford, Vice Chairman, Deloitte LLP, and U.S. Travel, Hospitality and Leisure practice leader

Intervenants :

Kaye Ceille, President, Zipcar
Chip Conley, Head of Global Hospitality & Strategy, Airbnb
Federico Gonzalez Tejera, CEO, NH Hotel Group
Greg Stubblefield, Chief Strategy Officer and Executive Vice President – Global Sales & Marketing, Enterprise Holdings

“This panel ties in perfectly with our Convention theme, #Sharing,” said Michael W. McCormick, GBTA executive director and COO. “In a world where the sharing economy is growing rapidly these panelists will discuss strategies around branding and differentiation for companies trying to succeed in this shifting marketplace.”

The Monday morning panel will also feature discussion around how companies at varying degrees of maturity are developing and adopting their strategies to compete in the sharing economy as well as how to position your brand in a manner that is appealing to a generation less focused on the company and driven more by convenience and the experience.

The 2015 Convention theme, #Sharing, aptly describes today’s business travel environment. There is no other industry where face to face meetings and the concept of sharing is more prevalent than the business travel industry. At Convention, the industry will come together as nearly 7,000 industry professionals will share in a transformative experience. Held at the Orange County Convention Center, GBTA Convention 2015 will bring you world-class keynote speakers, more than 80 industry-leading education sessions, the largest business travel expo floor, a wide selection of professional development opportunities and much more providing attendees the opportunity to build their careers and get business done.

Attendee registration is open now. Register by June 1, 2015 to receive $100 in savings. More info on programs and speakers will be unveiled in the coming months. For the latest developments and more information, please visit gbta.org/convention.

Media registration is complimentary and available online. GBTA will also host its first-ever Media Day on Sunday, July 26.

CONTACT : Colleen Lerro Gallagher, +1 703-236-1133, [email protected]
Gayle Kansagor, +1 202-295-8775, [email protected]

À propos de la convention GBTA
La convention GBTA, avec près de 7 000 participants, est le rassemblement annuel le plus important et le plus complet de responsables de voyages d'affaires et de réunions, de planificateurs de réunions, de professionnels de l'approvisionnement et de fournisseurs partout dans le monde. L'événement Voyage d'affaires de l'année ® comprend : plus de 80 sessions de formation de pointe organisées en plus de 20 filières spécialisées adaptées à des niveaux d'expérience spécifiques et à une variété de disciplines ; une exposition de plus de 400 entreprises présentant des choix de marché non disponibles lors d'autres rassemblements de l'industrie ; des sessions mettant en vedette des conférenciers de renommée mondiale et des leaders de l'industrie ; une large sélection d'opportunités de développement professionnel; et beaucoup plus. Pour plus d'informations sur la Convention GBTA, visitez gbta.org/convention.

À propos de l'Association mondiale des voyages d'affaires
La Global Business Travel Association (GBTA) est la première organisation commerciale de voyages d'affaires et de réunions au monde. Son siège social est situé dans la région de Washington, DC et elle opère sur six continents. Plus de 9 000 membres de GBTA gèrent chaque année plus de $345 milliards de dépenses mondiales de voyages d'affaires et de réunions. GBTA et la Fondation GBTA offrent une éducation, des événements, des recherches, des plaidoyers et des médias de classe mondiale à un réseau mondial en pleine croissance de plus de 28 000 professionnels du voyage et 125 000 contacts actifs. Pour savoir comment les voyages d'affaires stimulent la croissance durable des entreprises, gbta.org