La GBTA Foundation annonce Star Alliance comme partenaire Gold pour l'initiative « Gift of Knowledge » : Offrir une formation sur les voyages d'affaires en Chine

Alexandria, VA (April 29, 2015) – The GBTA Foundation – the education and research arm of the Global Business Travel Association – announced today that Star Alliance has joined the “Gift of Knowledge” as a Gold Partner. Through the initiative, GBTA will be utilizing funds raised to create and deliver an innovative and comprehensive program to further develop the travel management profession in China.

With the growth of the business travel industry in China, the number of qualified business travel professionals has struggled to keep up with the rise in demand. There is a clear and urgent need for holistic education and training of business travel professionals in China.

“As China continues its push to become the single largest business travel market in the world, this effort will provide localized travel management education to travel professionals in China, from entry level to executive level education, as well as training workshops and GTP certification,” said Daphne Bryant, GBTA Foundation Executive Director. “The GBTA Foundation is incredibly pleased Star Alliance has joined as a partner to help fund this important initiative.”


“At Star Alliance we have long seen the business travel potential of China. Our presence in the greater Chinese market includes Air China, EVA Air and Shenzhen Airlines along with 16 further international member airlines. For Star Alliance, partnering with the GBTA Foundation was a logical choice. Combining the experience of GBTA and Star Alliance in providing appropriate education for travel professionals will ensure a high standard of corporate travel management in China. This will ultimately benefit the corporate travel providers, buyers and travelers, as well as the airlines,” said Olav Glorvigen, Director Sales & Market Development, Star Alliance.

Through collaborative partnerships with leading educational institutions and visionary leadership from its members, GBTA has changed the landscape of business travel management across the globe and plans to bring this same industry-leading education to China.

GBTA is partnering with Fudan University, one of the most prestigious higher education institutions in the country, to assist in the construction, delivery and integration of educational curriculum, providing a clear path for future leaders in the business travel industry. A steering committee will ensure all content is delivered with a local perspective that caters to the unique audience of business travel professionals in China. Star Alliance joins United and other companies soon to be announced as industry leaders stepping up to support the “Gift of Knowledge” initiative.

CONTACT : Colleen Gallagher, +1 703-236-1133, [email protected]
Markus Ruediger, +49 – 69 – 963 75183, [email protected]

À propos de la Fondation GBTA
La Fondation GBTA est la fondation d'éducation et de recherche de la Global Business Travel Association (GBTA), la première organisation commerciale de voyages d'affaires et de réunions au monde dont le siège est situé dans la région de Washington, DC et qui opère sur six continents. Collectivement, les plus de 7 000 membres de GBTA gèrent chaque année plus de $345 milliards de dépenses mondiales de voyages d'affaires et de réunions. GBTA fournit son réseau croissant de plus de 28 000 professionnels du voyage et 125 000 contacts actifs avec une éducation, des événements, des recherches, des plaidoyers et des médias de classe mondiale. La Fondation a été créée en 1997 pour soutenir les membres de GBTA et l'industrie dans son ensemble. En tant que principale fondation d'éducation et de recherche dans l'industrie du voyage d'affaires, la Fondation GBTA cherche à financer des initiatives visant à faire progresser la profession du voyage d'affaires. La Fondation GBTA est une organisation à but non lucratif 501(c)(3). Pour plus d'informations, voir gbta.org et gbta.org/foundation.

About Star Alliance:
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries For additional information visitwww.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.

À propos de l'Association mondiale des voyages d'affaires
La Global Business Travel Association (GBTA) est la première organisation commerciale de voyages d'affaires et de réunions au monde. Son siège social est situé dans la région de Washington, DC et elle opère sur six continents. Plus de 9 000 membres de GBTA gèrent chaque année plus de $345 milliards de dépenses mondiales de voyages d'affaires et de réunions. GBTA et la Fondation GBTA offrent une éducation, des événements, des recherches, des plaidoyers et des médias de classe mondiale à un réseau mondial en pleine croissance de plus de 28 000 professionnels du voyage et 125 000 contacts actifs. Pour savoir comment les voyages d'affaires stimulent la croissance durable des entreprises, gbta.org