La Fondation GBTA accueille Jeanne Liu en tant que nouvelle vice-présidente de la recherche

Alexandria, VA (March 16, 2016) – The GBTA Foundation – the education and research arm of the Global Business Travel Association – today announced Jeanne Liu has joined GBTA as the new Vice President of Research. Ms. Liu will oversee the GBTA Foundation’s renowned research department, which produces the most timely and accurate research for the business travel industry.

“The GBTA Foundation’s research team has consistently delivered industry leading insights that help GBTA members make critical decisions and also drive change and innovation in the industry,” said Daphne Bryant, GBTA Foundation executive director. “We are so pleased to have Jeanne join as the new leader of our research team and are confident that she will not only continue to deliver on the high standards expected from GBTA research, but also lead us to new heights in delivering research that matters to the business travel industry.”

Ms. Liu is a market research leader with expertise in qualitative and quantitative research, human-centered design techniques, competitive intelligence, powerful communications, innovation and new product development skills. She previously worked as the Director of Consumer Research at Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. Before that, she was a Senior Manager at Marriott International where she conducted qualitative and quantitative research for all of Marriott’s digital presence. Ms. Liu will be based at the GBTA headquarters in Alexandria, VA.

CONTACT : Colleen Gallagher, +1 703-236-1133, [email protected]

À propos de la Fondation GBTA
La Fondation GBTA est la fondation d'éducation et de recherche de la Global Business Travel Association (GBTA), la première organisation commerciale de voyages d'affaires et de réunions au monde dont le siège est situé dans la région de Washington, DC et qui opère sur six continents. Collectivement, les plus de 9 000 membres de GBTA gèrent chaque année plus de $345 milliards de dépenses mondiales de voyages d'affaires et de réunions. GBTA fournit son réseau croissant de plus de 28 000 professionnels du voyage et 125 000 contacts actifs avec une éducation, des événements, des recherches, des plaidoyers et des médias de classe mondiale. La Fondation a été créée en 1997 pour soutenir les membres de GBTA et l'industrie dans son ensemble. En tant que principale fondation d'éducation et de recherche dans l'industrie du voyage d'affaires, la Fondation GBTA cherche à financer des initiatives visant à faire progresser la profession du voyage d'affaires. La Fondation GBTA est une organisation à but non lucratif 501(c)(3). Pour plus d'informations, voir gbta.org et gbta.org/foundation.