| |

GBTA Poll Sees Renewed Levels of Optimism as Bookings Resumed

Companies look to introduce domestic and essential travel

Alexandria, VA — Higher levels of optimism in the business travel sector have started to appear according to new research issued today by the Global Business Travel Association (GBTA). Domestic and essential business travel will likely resume first, especially with industry standardized health and safety standards.

“For the first time since the start of the pandemic, supplier members are starting to see some uplift in bookings. This positive trend is supported by the slight increase in member companies looking to restart travel in the short term (1-3 months). To continue this trend there is strong support from GBTA member companies who want consistent health and safety measures for every travel vertical. This is critical, and GBTA has been lobbying intensely on behalf of members, we have already seen great collaborative progress in the hotel and airline sectors,” said GBTA CEO Scott Solombrino.

To continue to understand the effects of the coronavirus’s on business travel, GBTA conducted its eighth poll among membership from June 9-14, 2020.  GBTA received responses from 1,708 member companies throughout the world. View the entire poll results here.

While business travel continues to stall, there are some signs companies are slowly resuming some business travel. The poll reveals half (49%) of companies plan to resume domestic travel in the near future (1-3 months) and one in five (22%) plan to resume all travel in the next one to three months as well. Finally, the poll reveals a small uptick in the number of companies allowing some essential travel (44% compared to 37% in the previous GBTA poll released on May 20, 2020).

Small indications of recovery are also evident among suppliers, with more travel suppliers and travel management companies (TMCs) report seeing an increase in bookings. In fact, almost half (46%) of travel suppliers and TMCs report seeing an increase in their bookings in the past week, while one in four (40%) say their bookings have remained the same.

Supplier optimism regarding the industry’s path to recovery is also showing positive signs. Four in ten (40%) say they feel more optimistic than they were last week (compared to 28% who felt the same in the previous GBTA coronavirus poll). Half (50%) feel the same as they did last week, and only one in ten (10%) feel more pessimistic about the industry’s path to recovery than they felt a week ago.

Guidelines and standards are critically important across all verticals pertaining to the business travel industry. GBTA member companies overwhelmingly feel industry-wide COVID-19 guidelines or standards are very important or important. Almost all companies feel COVID-19 guidelines/standards are important for the airline (96%), hotel (96%), rental car (93%), ride sharing (93%), taxi (92%), chauffeured car (91%), meeting and event (91%) industries.

When asked about the impact of COVID-19 on the industry, most companies feel the business travel industry has experienced the worst in terms of canceled flights (86%), hotel operations suspension (78%), layoffs/furloughs (52%) and revenue impact (47%). However, one in three believe the worst is yet to come in terms of layoffs/furloughs (31%) and revenue loss (34%).

Plans to Resume Business Travel

All company responses

Region/Country Plan to Resume Travel in Near Future

(1-3 months)

Considering Resuming Travel in Near future, but No Definite Plans Do Not Plan to Resume Travel in Near Future Not Sure
China 12% 36% 34% 18%
Hong Kong 11% 36% 34% 19%
Taiwan 13% 35% 33% 20%
Asia Pacific 

(minus China, Hong Kong and Taiwan)

12% 39% 32% 18%
Europe 25% 41% 20% 14%
Latin America 13% 40% 29% 18%
United States 38% 38% 13% 11%
Canada 33% 38% 15% 14%
Middle East/Africa 13% 37% 32% 17%
All International Travel 12% 44% 28% 16%
All Domestic Travel 49% 34% 8% 9%
All Travel 22% 50% 12% 16%


GBTA conducted a poll of its members across the globe from June 9-14, 2020.  A total of 1,708 responses were received.

About the Global Business Travel Association

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth, visit www.gbta.org.

Nikki Stimson +44(0) 7764 618199