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GBTA adquiere WINiT para fortalecer el papel de la mujer en la industria de los viajes corporativos
Con el fin de apoyar a las mujeres de la industria de viajes, GBTA adquirió WINiT, una red de desarrollo profesional que busca incrementar la visibilidad, movilidad y desarrollo de las mujeres en el campo de los viajes, reuniones, eventos y exhibiciones.
Mediante esta adquisición, miembros de GBTA y de WINiT se beneficiarán mediante el acceso a los programas y servicios de ambas organizaciones y a una red ampliada de aproximadamente 12.000 profesionales de la industria.
“Creemos en la necesidad dentro de la industria de programas y servicios que apoyen el desarrollo y avance de la mujer en su carrera”, manifestó Christle Johnson, Presidente de GBTA.
WINiT fue lanzada como una organización educativa sin fines de lucro en 2014 en respuesta a la falta de representación femenina en los niveles ejecutivos más altos en el sector de viajes y hospitalidad, donde la base de empleo está conformada en más de un 65% por mujeres.
La red de WINiT está integrada por 3.000 mujeres y hombres enfocados en ofrecer servicios, recursos y programas para abrir oportunidades de desarrollo a las mujeres de la industria de los viajes corporativos. “Fusionar WINiT con GBTA nos permitirá asumir la misión de WINiT a nivel global”, afirmó por su parte Michael W. McCormick, director ejecutivo y COO de GBTA.
GBTA pronostica un 7% de crecimiento en el gasto global de viajes corporativos
El gasto global de viajes de negocio alcanzó US$1.33 billones en 2017, un aumento del 5.8% respecto del 2016, de acuerdo con el GBTA BTI™ Outlook 2018. Se vaticina que el gasto crecerá otro 7.1% en 2018 y se expandirá a $1.7 billones para 2022.
“Este remonte en el crecimiento podría significa el potencial fin de la era de la incertidumbre en la industria global de viajes de negocios, pero el proteccionismo creciente está llegando precisamente en el tiempo equivocado”, afirmó Michael W. McCormick, director ejecutivo y COO de GBTA.
El lapso de 2017-2018 se proyecta como el periodo de dos años más fuerte para la industria de los viajes de negocio desde la recuperación inicial de la gran recesión en 2010-2011.
GBTA proyecta que La India e Indonesia serán los mercados de más rápido crecimiento en los próximos cinco años mientras que China permanece como el mercado de viajes más grande a nivel global y continuará distanciándose del resto del mundo.
Boyante economía global significa que precios aéreos y de hospedaje serán más altos
Los precios de los viajes se espera subirán en 2019, con el hospedaje alcanzando un 3.7% y los vuelos un 2.6%, debido a una economía global en crecimiento y el aumento en los precios del petróleo, según el quinto Global Travel Forecast anual, publicado por GBTA y CWT, con apoyo de la Carlson Family Foundation.
“Esta proyección le brinda a compradores de viajes un mejor entendimiento sobre el mercado global y los detonantes clave de los precios, mostrando la importancia de construir programas exitosos de viajes que tomen en cuenta el panorama global en constante cambio” señaló Michael W. McCormick, director ejecutivo y COO de GBTA.
Los resultados por regiones pueden variar. En el caso de América Latina, las proyecciones de precios de los viajes en avión para el 2019 es que bajarán en un 2%. Sin embargo, México y Colombia verán un ligero incremento de 0.1% y 1.2%, respectivamente, mientras que Chile experimentará una subida de 7.5%.
En cuanto a las proyecciones de hotel, dentro de América Latina los precios se espera que caigan 1.3% con declines en Argentina (3.5%), Venezuela (3.4%), Brasil (1.9%) y Colombia (0.7%). No obstante, Chile, Perú y México se espera que vean un incremento de un 6.4%, 2.1% y 0.6%, respectivamente.
En relación con el transporte terrestre, los precios en América Latina mostrarán fuertes decrecimientos en Argentina (9.7%) y Brasil (5.4%) y uno más moderado en México (0.3%). Los precios en Chile crecerán un 3.1%.
GBTA y ITM anuncian una alianza a largo plazo
GBTA y The Institute of Travel Management (ITM), la asociación líder de viajes de negocio en el Reino Unido e Irlanda, anunciaron la creación de un nuevo evento para el sector de viajes de negocio y reuniones basado en Londres. La iniciativa es parte de una alianza colaborativa más profunda entre ambas asociaciones.
Esta alianza dará inicio con un evento sobre el manejo de reuniones estratégicas, que tendrá lugar en el hotel Royal Hoseguards, en Londres, el 31 de enero de 2019. ITM y GBTA, así como la red ampliada de aliados de GBTA en Europa, llevarán a cabo esta actividad.
“ITM es el mercado líder en Gran Bretaña e Irlanda y ha construido una fuerte reputación en la industria”, afirmó Karen Hutchings, Presidente de ITM. “La expansión de nuestra relación con GBTA nos permitirá llevar a cabo eventos de clase mundial y educativos en los años venideros”.
Como grandes socios a lo largo del tiempo, GBTA y ITM ven esta alianza como un paso natural importante para cumplir con las necesidades de las membresías de ambos en un mundo post-Brexit. Establecido in 1956, ITM representa a más de 3500 compradores y proveedores de viajes a lo largo del Reino Unido e Irlanda.
Alcance a la audiencia adecuada para hacer crecer sus negocios
En promedio, los asistentes a los eventos de GBTA seleccionan tres nuevos proveedores para sus programas de viaje. ¿Su organización estará en esa lista?
CONOCER MÁS >> http://bit.ly/2GM88zn
GBTA and American Airlines Raise $20,000 for ECPAT-USA during GBTA Convention 2018
GBTA held its first-ever Awareness 5K Run & Walk, in partnership with American Airlines, to raise awareness and funding to stop human trafficking on Sunday morning of Convention with more than 200 registered participants. GBTA continued to raise money throughout Convention, presenting a $20,000 check on Wednesday to benefit ECPAT-USA and its efforts to end child exploitation and trafficking. Details available here.
Majority of Travel Buyers Believe Female Business Travelers Face Greater Risk on the Road; New Research Identifies Top Safety Concerns for Women Travelers
Nearly 7 in 10 (69 percent) U.S. travel buyers believe that female travelers generally face greater risk when traveling for business, according to new research released by the Global Business Travel Association (GBTA), in partnership with WWStay. Additionally, 61 percent feel it is very important to consider female safety when implementing risk management programs. Learn more.
Companies Increasingly Exposed to Financial Loss and Duty of Care Violations as the Number of Meetings Grow
Globally, half of company-held meetings are simple meetings, yet roughly half of survey respondents report their organizations do not use a “managed” meetings channel for simple meetings, according to new research released by GBTA in partnership with HRS. Read more.
Buoyant Global Economy Means Higher Hotel and Air Prices in 2019
Travel prices are expected to rise sharply in 2019, with hotels going up 3.7%, and flights 2.6%, driven by a growing global economy and rising oil prices, according to the fifth annual Global Travel Forecast, published by GBTA and CWT with the support of the Carlson Family Foundation. More details here.
New Research Identifies Business Travel Dining Trends
Clear generational differences exist when it comes to business traveler dining, payment and expensing options, according to new research released by GBTA in partnership with Dinova, Inc. According to first-of-its-kind research that delves into the psyche of the business diner, Millennials are more likely to dine on-the-go, while Boomers are most likely to wine and dine clients and Gen Xers typically dine in a group with colleagues. Learn more.
Travel Buyers Looking to Bring Innovation to Booking Process
Consumerization, personalized booking and live chat top the list of booking innovations travel buyers are most excited about offering through their travel program to improve the user experience, according to new research out from GBTA in partnership with SAP Concur. Read on for more details.
GBTA Forecasts Seven Percent Growth in Global Business Travel Spend, Potentially Signifying End to Era of Uncertainty
Global business travel spending reached $1.33 trillion in 2017, advancing 5.8 percent over 2016 levels, according to the GBTA BTI™ Outlook – Annual Global Report & Forecast, a new report released during GBTA Convention 2018. Spending is forecast to advance another 7.1 percent in 2018 and will expand to $1.7 trillion by 2022. Read more.
September 5: Advanced Principles of Business Travel Management™ (Education)
September 6: Partner Event – DBTA TEMA MØDE | Let's Talk TMC Future (Education)
September 6: Partner Event - Hotelmanagement: Einkauf von Hotelleistungen (Education)
September 6: 2019 Global Travel Forecast- How much will travel cost in 2019? (Webinar)
September 11: Lost in Translation- 5 counter-intuitive realities in business travel management (Webinar)
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Most travel buyers and suppliers are familiar with both mobile wallet and contactless payment solutions, however, 49 percent of travel buyers are still unclear on the benefits, according to research released today by GBTA, in partnership with U.S. Bank. The results signal more work needs to be done to grow adoption of these payment methods in the business travel community.
The research shows opportunity as many organizations within the business travel industry are receptive to new technology adoption, but as with any emerging product, there will be some hurdles before it is fully embraced.
The study reveals chip cards are widely offered by issuers (82 percent) and organizations (87 percent). Mobile payments are still relatively new to both parties. Only 18 percent of organizations currently offer mobile wallets as a payment type to their employees, while even fewer (11 percent) offer contactless cards as an option. Mobile wallets, such as ApplePay, Samsung Pay and Google Pay, enable users to make payments by holding a mobile device at a terminal. Contactless cards are physical cards with features allowing them to be tapped at a terminal, replacing the need for swiping or inserting cards at point of sale systems.
Challenges and Opportunities
For organizations that have already adopted mobile payments, the challenges they encounter are cardholder education (47 percent), incorporating organizational travel and expense policies (33 percent), and complications with the card setup process (27 percent).
Those who have adopted mobile and contactless technology found benefits including increased employee satisfaction, a reduction in lost or stolen cards and better adherence to travel policy.
The Future of Mobile Payments
It will be important to watch consumer trends and adoption of mobile wallets for personal purchases, as use of fast, easy and convenient consumer-grade technology and innovations tends to eventually spill over to growing demand for the same experience on the business side.
“GBTA’s research results confirm what we have long believed, which is there is great potential for added convenience and security by using mobile payments. In fact, the impact of these features is why U.S. Bank was the first financial institution to offer a mobile payment solution for Visa and Mastercard corporate card transactions,” said Jennifer Swenson, vice president of Corporate Payment Systems at U.S. Bank. “These benefits, combined with growing consumer use of mobile payments, are positive indicators for greater mobile payment adoption among business travelers in the future.”
Download an infographic here with key highlights from the research. An Executive Summary for Business Traveler Payment Solutions: Perceptions, Pain Points, and Payoffs for Adoption is available exclusively to GBTA members by clicking here.
GBTA conducted an online survey of 311 travel buyers and suppliers based in North America. Fielding took place from February 21 to March 2, 2018.
For this week’s episode, The Business of Travel gives listeners a taste of one of our more than 170 education sessions that took place at GBTA Convention 2018 last month in San Diego. Attendees can access all of these sessions covering the gamut of top travel industry issues including duty of care, technology and innovation, procurement, sustainability and so much more with GBTA Convention 2018 On Demand.
This risk-focused education session, conducted in partnership with ASIS International, called Leveraging Security and Travel to Build a Better Travel Risk Management Program features Ben Coleman, Global Security Executive Services Manager for Facebook and GBTA Risk Committee member, focused on identifying the benefits of security and travel professionals partnering to develop and implement a best in class Travel Risk Management Program.
You can download and listen to The Business of Travel in iTunes, Stitcher, Google Play and your other favorite podcast directories. Be sure to subscribe to the show so you don't miss out!
When the GBTA Ladders program was established in 2013, co-founder Caitlin Gomez set out to create an environment that facilities the exchange of ideas while also investing in the next generation of professionals within the corporate travel space. Many years later, the program is doing that and much more.
GBTA Ladders connects established corporate travel leaders with industry newcomers, affording members the opportunity to expand their professional development within the travel and meetings industry, but also to gain lifelong friends. Unlike traditional mentoring programs with one-on-one mentor-mentee relationships, participants are put into teams representing various sectors of the business travel industry with the goal to complete a project. Upon completion, teams may be selected to present their project during an education session at GBTA Convention.
During GBTA Convention 2018 in San Diego, Caitlin sat down with the program’s leadership, Allison Davis and Will Pinnell, to chat about the global mentoring program and its impact on our industry.
Applications for new mentees for the 2018-2019 season are now being accepted. To be considered, fill out the application by Friday, September 28. For more information, please contact email@example.com.
For this week’s episode, The Business of Travel once again revisits GBTA’s 50th Convention that just took place earlier this month in San Diego. Last week you heard our Monday Center Stage sessions and for today’s episode, we bring to you Tuesday’s industry sessions.
First, up you’ll hear from Kurt Ekert, CEO of Carlson Wagonlit Travel, who led a panel of experienced travel buyers in a shift from typical GBTA Convention Center Stage sessions, which often put a supplier on the hot seat. Their discussion centered around the growing responsibilities for travel buyers and technology’s increasing role in travel management as buyers work to ensure duty of care responsibilities and cost-savings measures are in place, while also balancing individual traveler preferences and convenience.
Next up you’ll hear our final Center Stage panel which saw Guy Langford return as a moderator to GBTA Convention – he is Deloitte’s Vice Chairman of U.S. Transportation, Hospitality, & Services Leader and asked a panel of executives covering various sectors of the business travel industry if bigger really is better in the travel sector, prompting a discussion of advantages and disadvantages of industry consolidation.
After a brief hiatus, the Week in Review is back. Head to the GBTA Blog every Friday for a weekly recap of the latest business travel news.
As category three Hurricane Lane bears down on Hawaii, major U.S. airlines are cancelling flights and offering travel waivers to impacted passengers, Business Insider reports.
Marriott International has completed the integration of its three loyalty programs, Buying Business Travel notes. Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest will now “operate under one set of unified benefits and one currency”.
Hyundai is investing $14.3 million USD in Indian car rental startup Revv, TechCrunch writes. Revv provides consumers with on-demand car rentals and uses a model similar to Zipcar.
According to Travel Market Report, major airlines are rolling out new benefits for corporate customers aimed to please road warriors and travel professionals alike.
A potential pilot shortage could have repercussions on the way we fly in the near future, Condé Nast Traveler reports.
4Hoteliers shares findings from an IATA survey that suggests significant growth in aviation jobs is expected. However, the survey does not address the forecast shortages of pilots and maintenance technicians.
GBTA Convention 2018 wrapped up just over a week ago in the beautiful and sunny San Diego. As we celebrated our 50th anniversary of Convention, innovation and the future of business travel were the predominant themes throughout the event.
According to USA TODAY, Lufthansa tops the ranking of Europe’s 30 biggest airlines (by available seat miles).
Delta’s newest jets will have fewer middle seats than typical jets, Skift reports. The airline plans to deploy the jets on key business routes and in markets where its most lucrative passengers fly.
Changi Airport Group has launched a “Changi Stopovers in Singapore” program in order to attract passengers traveling through the airport, Business Traveller notes.
For this week’s episode, The Business of Travel takes you back to last week’s GBTA Convention. Hear all of Monday’s Center Stage sessions. First, up you’ll hear from Marriott International President and CEO Arne Sorenson in a one-on-one interview with GBTA Executive Director and COO Mike McCormick as he shares his outlook on the business travel industry, the shakeup over group commissions and the company’s home-sharing strategy.
Next up is a panel featuring Successful Women Leading in Business Travel, moderated by GBTA’s Allied Member of the Year honoree and the SVP and Chief Marketing Officer of Best Western Hotels & Resorts, Dorothy Dowling. The panel of top female business travel executives share their insights on the unique challenges they faced as women arriving in leadership positions within their companies.
Wrapping up today’s episode, you’ll hear our final Monday Center Stage session where TSA Administrator David Pekoske and U.S. Customs and Border Protection Commissioner Kevin McAleenan took the stage together for the first-time in an interview with McCormick. The two highlighted technology’s potential to dramatically increase security and passenger facilitation.
As we wrap up another successful GBTA Convention, we take a behind-the-scenes-look into what goes into planning such a massive event with Liz Huh, GBTA SVP of Global Operations. Next up, Heather Haley, GBTA VP of Sales Operations in Supplier Strategies, shares Convention highlights.
You can download and listen to The Business of Travel in iTunes, Stitcher, Google Play and your other favorite podcast directories. Be sure to subscribe to the show so you don't miss out!
Being bigger can help companies learn, negotiate better, and innovate, according to the representatives of three big travel brands who participated in a panel discussion from Center Stage at GBTA Convention 2018. On the other hand, integrating people from different cultures challenges even the largest corporations.
With 4,200 locations worldwide, Best Western CEO David Kong said being bigger provides greater brand awareness and cost savings. With greater scale, companies such as Best Western are in a better position to negotiate with suppliers. “If you think about industry today, one of the biggest challenges that we have is the ever-rising distribution cost. And when you are bigger you have better leverage in negotiating more favorable commercial terms.”
This, in turn, allows Best Western and other similarly-sized companies to boost investments in marketing and new technology to meet consumers’ evolving expectations. “What used to be amazing is now ordinary, obsolete. That expectation keeps rising so we have to respond to that,” said Kong.
Enterprise COO Christine Taylor agreed, even though her grandfather (who founded Enterprise over 60 years ago) often said, “It's not about being the biggest, but it's about being the best.” But being large provides unique opportunities, according to Taylor, which are critical to innovation. Her company’s “diverse, global network…push[es] us to innovate every single day. And we’ve got to do that.”
With the resources needed to develop and apply new technologies, big companies can take more calculated risks and become more innovative. For example, Best Western has invested in artificial intelligence and augmented reality for training their customer service staff. Now, said Kong, the company is partnering with IBM Watson to help consumers plan vacations.
Taylor explained that Enterprise is also using technology to meet consumer needs—the company wants to provide a rental car to a consumer when and where it is needed instead of only by walking into the rental car office.
Size also helps companies use scale and technology to reduce costs, which in turn can be passed along to consumers, said the panelists.
Technology, the panelists said, can help today’s big businesses operate more efficiently and nimbly, allowing them to give consumers experiences anywhere in the world. “Scale has brought us the ability on the demand side to create options for consumers that literally would have been impossible for them to find a generation ago,” said Rob Greyber, CEO of Egencia, a business travel platform within the Expedia Group.
Greyber said that, most importantly, Expedia sees size as an opportunity to learn from the vast amounts of data they collect as consumers use their platform. The Expedia platform is “almost a central nervous system” that helps the company understand travelers’ needs. “Each element, each addition, each optimization to the platform helps our customer service consultants to be more effective, it helps our customers to be more effective,” he explained.
With 11 brands under the Best Western umbrella, its size gives consumers more choices, said Kong. “We bring more solutions to the table,” he explained. Being big enables companies to offer a more attractive loyalty program too. “It makes the loyalty program more powerful, because you're offering more earnings and redemption options.”
Being large creates disadvantages too.
Creating a global company brings tremendous competitive advantages, but if you grow through acquisition, you must assimilate and integrate cultures and systems.
“Culture eats strategy for breakfast,” said Greyber, who said that you can set forth corporate principles “on posters, you can talk about them in the town halls,” but “all of that will be undone in an instant” if leaders don’t model these principles. “Culture is not something you say; it's something that you do every day--it's the set of expectations that people can have and can rely on about how we will work together to solve problems.”