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As part of GBTA’s professional development opportunities, we offer the Global Leadership Professional® (GLP) Program in partnership with the University of Virginia Darden School of Business. It is the only masters-level course for travel professionals, and the strategic curriculum uses an interdisciplinary approach that addresses both the opportunities and challenges of conducting business in today’s evolving environment.
GBTA’s Professional Development team recently hosted one of the GLP courses called Critical Thinking, Intuition and Innovation at our headquarters just outside of Washington, D.C. As part of the two-day program participants learned methods to map out risks, rewards and varying outcomes to be able to logically assess the consequences of their choices and allow them to make more confident, profitable decisions, while creating better products, processes and services for their customers.
The course was taught by Robert Carraway, Associate Professor of Business Administration at UVA’s The Darden School. For this week’s episode of The Business of Travel, Professor Carraway joins us to talk about executive education, critical thinking and innovation.
You can download and listen to The Business of Travel in iTunes, Stitcher, Google Play and your other favorite podcast directories. Be sure to subscribe to the show so you don't miss out!
I’ve been fortunate to have worked in the business travel industry throughout my entire career. I’m now in my ninth year in my role at GBTA, serving on behalf of our Association to better what I firmly believe is the most resilient, passionate and relevant industry in the world. At GBTA, we work every day to connect the people that connect the world. It is without question, the people, who make this industry so special.
For this week’s GBTA podcast episode, longtime industry veteran John Snyder joined me for a conversation about the workforce in our industry, innovation and engaging travelers. As many of you know, John is the president and CEO of BCD Travel and is responsible for the company’s strategic direction to fulfill their mission of helping people and companies travel smart and achieve more.
When I asked John what keeps him up at night, it wasn’t solving for the latest technology issues or focusing on the bottom line that he talked about. Instead, he shared his concern around bringing new talent into his organization and our industry as a whole. He sees a need for a bigger voice for the industry recruiting at colleges and universities around the world to attract new and interesting talent. The industry can be taught, but talent, attitude and attention to customers are skills to go after.
Looking beyond recruiting talent to work in the travel industry, GBTA research has shown the important role travel plays across the job market when it comes to recruiting and retaining top talent. Given today’s tight labor market and low unemployment, this becomes increasingly important for companies. So, how can a TMC help their customers in this area by making the business travel experience as good as it can possibly be?
“Part of it is just helping our customers on the front-end to understand how they can really use [travel] as a recruiting tool, and then from that end, providing the highest level of service and really helping keep the travelers engaged in a travel programs is a really huge responsibility for the TMC community,” John said. “Overall traveler satisfaction and traveler engagement need to be one of the highest priorities of any TMC, because that’s really, at the end of the day, what we’re hired to do.”
We also talked innovation – looking at BCD’s approach to innovating, as well as the future for open environments for technology in our industry, which admittedly has a long history of having many closed technology platforms that don’t always play well with others.
“I think open ecosystems are critical to the future success of our industry,” John said. “The old days of having a closed platform that no one could come in and utilize your technology or your resources is really a way of the past. Now it’s really creating that open ecosystem, so you can share technology back and forth, and be able to integrate easily and effectively for our customers.”
To hear the full conversation, tune in to this week’s episode of The Business of Travel:
Stay tuned in the coming months as I’ll be interviewing more leaders across our industry for their perspectives and insights on the opportunities and challenges facing business travel. You can also listen to the podcast and subscribe via iTunes, Stitcher, Google Play and your other favorite podcast directories.
On this week’s episode of The Business of Travel, GBTA Executive Director and COO Michael W. McCormick talks with John Snyder, BCD Travel President and CEO, about the workforce in the business travel industry, innovation and engaging travelers.
For this week’s episode, The Business of Travel highlights round three of GBTA’s Innovation Series in Partnership with Phocuswright. You’ll hear from Safely, Stasher and Sanctifly as they deliver their six-minute pitches on why they deserve to be named the “Best Innovator in Business Travel” at GBTA Convention 2018.
For this week’s episode, The Business of Travel highlights round two of GBTA’s Innovation Series in Partnership with Phocuswright. You’ll hear from Gaest, Waylo, and GermFalcon as they deliver their six-minute pitches on why they deserve to be named the “Best Innovator in Business Travel” at GBTA Convention 2018.
For this week’s episode, The Business of Travel, highlights GBTA’s Innovation Series in Partnership with Phocuswright. You’ll hear from the first three finalists in our online competition on the road to being named the “Best Innovator in Business Travel” at GBTA Convention 2018.
Hear Tripgrid, lumo and Stay22 all deliver their six-minute pitches on why they deserve to be named the top innovator.
A new Centre Stage panel, The Momentum of Technology & Innovation in Business Travel, has been announced for GBTA Conference 2018 Toronto, adding to an already exciting line-up of industry speakers from April 16-18.
“These phenomenal speakers can truly attest to how technology and innovation have altered the marketplace and the ways in which we conduct business,” said Nancy Tudorache, director of operations for GBTA Canada. “Because our industry evolves at such a rapid pace, today’s business travel professionals must continuously engage in these discussions to stay on top of emerging trends.”
Technology and innovation are impacting business travel in more ways than we can ever imagine. Integrations of various platforms that include artificial intelligence, augmented reality and virtual reality, along with a variety of digital enhancements and smart technology are quickly and constantly advancing the business travel industry.
Moderated by Egencia CPO Michael Gulmann, the Tuesday morning panel will delve into how technology and innovation will impact the industry in the future. Panelists include:
Attendee registration is open now. For the latest developments, please visit canadaconference.gbta.org.
Media registration is complimentary for qualified media. Please contact Marianne Varkiani at firstname.lastname@example.org or Colleen Gallagher at email@example.com for more information on media registration.
At GBTA Convention 2017 in Boston, Travel Leaders Group took a risk by sponsoring our first-ever Innovation Row, a dedicated space on our Expo to highlight innovative technologies in the business travel space.
GBTA’s Caitlin Gomez chatted with Travel Leaders Corporate’s Gabe Rizzi at our Broadcast Studio about the importance of embracing innovative technologies in corporate travel. Gabe stressed the value of innovation culture, noting that it will “cause corporate travel managers, buyers, suppliers alike, us in the travel management company community to think differently about the problems and the friction that’s happening in the travel space.”
View the full interview:
Visit GBTA’s YouTube Channel for further insights and Broadcast Studio interviews from GBTA Convention 2017.
We’re thrilled to be partnering with Phocuswright again to highlight innovative startups at GBTA Convention 2018 in San Diego. Keep your eyes peeled for the incoming class of innovators!
For the first time in history, we carved out a dedicated space on the GBTA Convention 2017 Expo to highlight innovative startup technologies impacting the business travel industry. Mozio, for example, is a ground transportation aggregation platform enabling travel managers and business travelers alike to book a variety of transport options through a mobile app.
CEO David Litwak stopped by our Broadcast Studio to discuss the inner workings of the platform and how he sees it being incorporated within the business travel community. As Litwak explained, Mozio aims to unify the convoluted market and enable managers to gain visibility into their often-unmanaged ground transport spend.
Last year in Boston, our annual Convention featured an all-new Innovation Row dedicated to highlighting innovative startups in the business travel space.
SpotHero’s Strategic Initiatives Manager Becca Rabinowitz sat down with GBTA’s Caitlin Gomez and Travel Leaders Corporate’s Gabe Rizzi at our Broadcast Studio to chat about her organization’s initiatives, including its recent acquisition of Parking Panda. Becca also discussed how SpotHero fits within travel programs, both from a traveler and a travel manager perspective.
Watch the full interview: