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GBTA Latin America Hosts Successful 4th GBTA Conference in Sao Paulo Brazil

SAO PAULO, BRAZIL 14 July 2016 – The Global Business Travel Association (GBTA) – the voice of the global business travel industry – recently hosted its 4th annual GBTA Conference in Sao Paulo Brazil with more than 300 total attendees and a strong buyer turnout. Held at the Pullman Hotel, Vila Olympia, Sao Paulo, located within one of the city’s most prominent financial centers, the event featured well-known industry speakers and dynamic panel discussions.
“Given the challenges that arise from an uncertain global economy, a political firestorm that has impacted the local economy and a stronger dollar that impacts business travel, the conference sought to provide attendees an opportunity for travel buyers and suppliers to come together to discuss challenges, opportunities and solutions for the future of business travel,” said Wellington Costa, Regional Director for GBTA Brazil.
Featured speaker Mark Zeigler, GBTA Vice President, told attendees that when confronted by short-term difficulties, the key is to be prepared to take advantage of the inevitable market upswing. The best way to prepare is to be as educated and up-to-date on the business travel industry as possible. The theme of the conference—Connect. Inspire. Unite—reflects GBTA’s approach to education. Connecting to each other is critical, as we learn through our personal and professional relationships. These relationships, along with the insights they provide, inspire us in our work.  As an industry, we need to unite and prepare ourselves to take advantage of the opportunities that are sure to come. 
GBTA Conference 2016 Sao Paulo featured high-level general sessions and education seminars including two sessions led by Emmy-winning investigative reporter and producer, Peter Greenberg. Greenberg provided a keynote on business travel trends and moderated a panel discussing the future of business travel in Latin America with panelists Jose Roberto Trinca, Director for American Airlines Brazil and Kevin Maguire, Regional Vice-President for GBTA Latin America.
Other key sessions included:
• Jennifer Steinke, Senior Manager Corporate Travel, DYCOM Inc., led a presentation on travel policy stressing the fact that company travel policies should be a ‘living document’ subject to modifications as required by current trends, but always contributing to the company’s objectives and mission.    
• Rana Walker, international consultant and co-founder of GR&AT, provided a forecast for current and future trends as wearables and mobile technology make their impact on the behavior of business travelers and their expectations.
• Fernão Tanaka, Strategic Travel Manager, America Latina for PHILIPS, moderated a lively and interactive panel on challenges and opportunities with open booking that had both the panelists and attendees in the audience eager to participate with comments and solutions.
• A dynamic panel moderated by Lucimar Reis, Director Brazil for United Airlines, focused on women leaders and successful leadership in the travel industry. Panelists Roberta Canteiro Nonis of AstraZeneca and Sandra Veloso of Kontik | FCM added recommendations to enhance the growing leadership role of women in Latin America.


About the Global Business Travel Association
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 9,000-plus members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. To learn how business travel drives lasting business growth,

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