Global Leadership Professional® (GLP) Program

Register for the June Marketing Course

 

GBTA Academy

Darden School

 

Brought to you by GBTA Academy in partnership with University of Virginia’s (UVA’s) Darden School of Business

The three-day program showcases renowned academics from high-ranking business schools and top universities. This is the only course for travel professionals focused on business and leadership skills. The curriculum integrates meaningful structured learning, combined with an experiential, knowledge-exchange model using real-life challenges and opportunities in the business travel industry.

Benefits:

The GLP Program offers a wide range of benefits to participants and their organizations, including:

  • Engage with network of global peers who value professional development
  • Utilize advanced business principles and best practices
  • Interact with renowned academics and industry experts
  • Develop team approaches and strategies for solving problems
  • Earn recognition for your achievement

Individual Courses:

Individual GLP Courses are designed to address one of the four primary competencies for mid to senior-level industry professionals to expand their knowledge and stay current with the latest trends in the industry.

The four main competencies are:

  • Marketing
  • Management
  • Leadership
  • Finance

Individuals are not required to enroll in the complete program and are welcome to attend any course that is offered.

Pricing:

GBTA Members: $995  |  Non-Members: $1,355   

Scholarships are available for GBTA and GBTA Chapter Members.

Not a member? Join here.

Register for Upcoming Courses:

Core Competency: Marketing

Dates: June 7-9, 2022 VIRTUALLY

Times: 10:00 AM - 1:00 PM ET

Registration Deadline: May 31, 2022

Register Now

The field of marketing continues to experience significant transformation. Executives in roles including marketing and communications, branding, promotions and service excellence need to constantly upskill in domains including new channel marketing, social media, data analysis, AI and visualization, impact analysis and customer experience mapping. This course has been specifically designed for managers and specialists in the broad travel and mobility sectors to provider leading edge insights and highly immersive experiences to apply the new knowledge and skills. Participants will learn both from Prof. Raj Venkatesan as well as colleagues from across the industry on how they can apply these learnings in their work.

GTP CreditsCredits: You will earn 14 GTP® Recertification credits.

Instructor: Raj Venkatesan, Ronald Trzcinski Professor of Business Administration, University of Virginia, Darden School of Business


Core Competency: Leadership

Dates: November 1-3, 2022 VIRTUALLY

Times: 10:00 AM - 1:00 PM ET

Registration Deadline: October 25, 2022

Register Now

GTP CreditsCredits: You will earn 14 GTP® Recertification credits.

Instructor: Sean Martin, Associate Professor of Business Administration, University of Virginia, Darden School of Business


 

Certificate and Designation Programs

Certificate of Professional Development

The Certificate of Professional Development is obtained by successfully completing four courses, one course in each of the four main competencies. Successful completion of the Certificate of Professional Development is a prerequisite for the Global Leadership Professional® (GLP) Designation.

Global Leadership Professional® (GLP) Designation

Saturday, August 13, 9am-4pm and Sunday, August 14, 9am–4pm

Register (deadline: June 28)

Prerequisite: Successful completion of the Certificate of Professional Development is a prerequisite for the Global Leadership Professional® (GLP) Designation.

The Global Leadership Professional® Designation is the pinnacle of achievement for business travel professionals. This year-long program consists of several components centered on a collaborative, industry-related and solutions-based project:

  • Program kicks off with a live 2-day meeting for registered participants at the GBTA Convention in August 2022.
  • UVA Darden Professor virtual consultation sessions are available as needed.
  • Additional opportunities to work with peers on your assigned project are provided throughout the year-long cohort.
  • The program concludes during GBTA Convention 2023, where projects are finalized.

Registration Rate: $5,000

Scholarships are available for GBTA and GBTA Chapter Members.

Not a member? Join here.

If you have completed all four GLP Certificate courses (Marketing, Management, Finance and Leadership), Register Now (deadline: June 28).

If you have completed three of the GLP Certificate courses and are interested in pursuing Global Leadership Professional® Designation, please contact pd@gbta.org for more information.

GTP CreditsCredits: You will receive 20 GTP® Recertification credits upon completion of this course.

 

Convince Your Boss:

Need help demonstrating the Return on Investment of the GLP Program or Designation? Download our customizable template.

 


  • “The ability to look at things in a larger perspective, networking opportunity with other business experts, the learning experience from a Harvard fellow.”

    Daisy Francisco, Husky Injection Molding Systems


  • "The most significant takeaway from this session was the framework for creativity and idea generation. The content was taught in such a way that I can easily come back to my organization and use the methodology to further develop organizational creativity and intrapreneurship."

    Samantha Bean, LTD Hospitality Group


  • “There is always a different way to look at and evaluate things. Two sides of every situation and you need to weigh out the knowledge completely before making a decision. I enjoyed the on line timing and breaks."

    Toni Bonnette-Verdi, BWH Hotel Group


  • “The instructor was excellent. I thought the all 3 days were very engaging.”

    Maruca Malloy, World Bank

 

 Questions

Interested in a specific course? Fill out the form and let us know how we can help. Email pd@gbta.org for further assistance.