Global Leadership Professional® (GLP) Course: Management Competency


Innovation Masterclass for Corporate Travel and Meetings Professionals with Dr. David Ricketts, Harvard Innovation Fellow

GBTA is taking the Global Leadership Professional® (GLP) classroom directly to the corporate travel and meetings industry! Experience GBTA’s first ever immersive GLP Management course, offering a unique, industry- specific lens on innovation and business management together with master-level education. This exciting course is hosted at Cvent’s global headquarters in Tysons Corner, Virginia and incorporates Cvent thought leadership, a behind-the-scenes look at applied innovation, along with an interactive format with both lecture and group sessions led by Dr. David Ricketts from Harvard University

This program was designed for corporate travel and meetings professionals seeking ways to engage and apply innovation within their companies and professional roles. Presented by Dr. David Ricketts, from Harvard University, whose experiences include teaching executive and leadership teams across the globe on applying and leveraging innovation for their business.

Program Topics to include:


Disruptive Innovation

  • You as the innovator
  • How to create disruptive innovations
  • Creativity in action - how do our minds think and how you can think differently


Developing Creative Ideas and Solving Problems Your Competition Can't

  • Frameworks for creativity and idea generation
  • Finding solutions to your hardest problems
  • Developing organizational creativity


Discovering New Value and Developing Breakthrough Products

  • Discover how to find the unspoken needs of your customers
  • Translating ideas to breakthrough products

 

Presented by:
Dr. David Ricketts
Harvard Innovation Fellow

 

Made possible and hosted by

Cvent, a world-renowned leader in meetings, events, and hospitality management technology, will provide class attendees a first-hand look at how they apply innovation and development to the meetings and events industry.


Profiles in Intrapreneurship
Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization.

  • Learn how a person with a vision took a risk to help at risk clients creating a new successful business unit in the process.
    Erin Phelps, Senior Manager, Customer Retention, Cvent

  • Renovation: Improving the status quo, takes guts and only truly dedicated receive the glory. Learn how an intrapreneur made his vision a reality, and helped a company reimagine its entire user interface.
    Nathan Chin, Product Manager, Cvent

  • Innovation: How one idea, and a few staunch believers led to an entire new line of business, focused on enhancing the onsite experience.
    McNeel Keenan, Senior Director, Product Development, Cvent

 

Cvent Technology Lab
See firsthand how one idea is shaping the current and future onsite experience

Innovation Short Story
Reggie Aggarwal - Founder & CEO, Cvent

 

Cost:
GBTA Members: $950 (Special member rate!)
Non-Members: $1,550 (Includes 1-year membership)