U.S. Firms Could Unlock $2.4 Trillion in Sales by Optimizing Business Travel, New GBTA Study Finds
New return-on-investment study shows U.S. companies could gain net operating margin of $14.60 for every $1 invested in business travel U.S. companies are missing out on more than $2.4 trillion in potential new sales revenue because they may be underinvesting in business travel, according to a new report exploring the return on investment (ROI) of…