Established in 2011 in honor of Jutta Luoma, the Executive Director of the Finnish Business Travel Association.   The Award recognizes a volunteer who supports the development of GBTA and its local market partners in Europe and who works in the best interests of GBTA Europe’s members and the business travel industry.  The individual is independent-minded, willing to raise new ideas within the sector both publicly and privately and is effective in providing direction for European travel and meetings management. The award takes the form of a sterling silver compass each year, as recognition of the direction the winner has provided to GBTA in Europe and a reference to the need to sail unchartered waters and walk new pathways in the European business travel market.

Join us in recognizing our dedicated member recipients!

2022: Stèphane Vallageas

Global Lead Buyer

2021:  Bernd Schulz

Sr. Director, Business Development

2019: Gehan Colliander

Global Head of Travel
Boston Consulting Group

2018: Vera Strezyk

Indirect Procurement Manager

2017: Torsten Kriedt

VP, Product Strategy & Innovation
BCD Travel

2015: Jens Liltorp

Global Travel Manager
Novo Nordisk    

2014: Mark Cuschieri

Executive Director, Global Travel Lead

2013: Stanislav Kostyashkin

Continent Express


We are continuing to compile our previous recipients, please check back for updates!   Are you a past recipient?  Let us know here!