GBTA Global Research: Most Viewed

GBTA Research is the premier resource on all topics affecting the business travel industry. Our research and tools allow business travel professionals to stay up-to-date on trends and topics that shape the industry and leverage that knowledge to help them be more effective in their roles. Below you will find the most viewed research studies of 2019-2020.

Questions about the research? Please contact the GBTA Member Care team.

GBTA BTI? Outlook Annual Global Report & Forecast: Prospects for Global Business Travel 2019-2023

The 2019 GBTA Business Travel Index (BTI)™ Outlook – Annual Global Report and Forecast is an exhaustive study of business travel spending and growth covering 73 countries across 44 industries. Now in its eleventh year, the report and companion database has become a critical planning tool throughout the industry.

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2020 Global Travel Forecast

Our Global Travel Forecast aims to help businesses and travelers around the world to identify and navigate these shifts. It highlights new and developing trends across the air, ground, and accommodation sectors – all with a view to making the corporate travel experience as seamless as possible.

Sponsored by CWT

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2019 Compensation and Benefits Report

On average, U.S.-based corporate travel buyers earned compensation of $116,000 in 2019, including base salary and bonuses, an increase of 6.0% from the previous year. The average reported base salary rose 5.4% to $106,000 in 2019 (US Only).

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GBTA Business Traveler Sentiment Index, Wave 2

The GBTA Business Traveler Sentiment Index™, in partnership with RoomIt by CWT, aims to understand how business travelers feel about their travel experience and how those feelings affect their actual behaviors related to travel (Global).

Sponsored by RoomIt by CWT

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Understanding Stakeholder Engagement With the Travel Program

The responsibilities vested in travel programs are wide-ranging -- encompassing technology, data analysis, travel risk management, engagement and behavior management, and much more (Global).

Sponsored by BCD travel

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What Do Business Travelers Want From Hotel Loyalty Programs?

This study examines how business travelers use and perceive hotel loyalty programs (US Only). 

Sponsored by BWH | Hotel Group

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Business Travel Payment & Data Security: Protecting Data & Mitigating Risk in the Digital Age

Every year data breaches expose billions of records worldwide. Travel programs can be particularly vulnerable given a combination of factors including the multitude of vendors financial transactions take place with, the key service providers who may store personal or financial data and the traveling employees themselves using unencrypted public WiFi throughout their business trips (US Only).

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Fixing the Leak: How Traveler Experience Impacts Hotel Adoption

Despite efforts to build the best possible lodging program, travel buyers still face issues of non-compliance and traveler dissatisfaction. This study explores gaps in perception of travel programs to determine how the travel experience impacts lodging program adoption.

Sponsored by HRS

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Poll Results

Poll Results

GBTA conducted membership polls to find out how COVID-19 has impacted the travel industry.

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Leveraging Data to Improve Traveler Experience

This study examines how companies leverage data and key performance indicators (KPIs) to improve traveler experience (US and Canada Only). 

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Traveler Satisfaction Outlook: Are Companies Focused on What Matters?

This research explores what organizations are doing to impact traveler satisfaction, how organizations with satisfaction programs set themselves apart, and how prioritizing satisfaction impacts a number of organizational goals (US Only).

Sponsored by Dinova

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The Evolution of Corporate Travel Content

The role of the corporate travel manager is changing, with new supplier content, changing fee structures, and evolving traveler booking behaviors adding new complexity and considerations to the role. Moreover, with trends such as NDC, supplier marketing efforts, and the rise of sharing-economy suppliers, business travelers have more options and more encouragement than ever to book outside of their company’s approved booking channels.

Sponsored by SAP Concur

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Are Corporate Hotel Programs Riding the Traveler Experience Wave?

Are priorities of travel programs changing? While cost remains important, companies also prioritize traveler well-being (US and Canada).

Sponsored by Accor

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Human Trafficking in Business Travel: What Organizations Should Know

What business travelers know about human trafficking, and how their organizations can help their travelers better protect themselves and others (US Only). 

Sponsored by AIG

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Sustainable Corporate Travel in Europe

This study explores how corporate travel managers address sustainability in their travel programmes, and how environmental awareness might shape the future of corporate travel programmes (Europe Only).

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