Position Your Brand as a Leader and Deliver Educational Content to Your Target Audience


At GBTA, we create space for conversations that spark ideas, challenge norms and shape the future of business travel to happen. Through our podcasts and webinars, we bring together the voices that matter – experts, innovators, and thought leaders – to dive deep into the topics driving our industry forward. Now, your brand can be part of that conversation.

By sponsoring a podcast or webinar, you’re not just placing your logo – your putting your brand at the center of a trusted, informative experience and showing up where it counts, with knowledge and solutions.

Are you ready to take the mic and elevate your brand?

Explore how sponsoring a podcast or webinar and connect with our sponsorship team to discover how your message can reach and resonate with, the people who matter most. Limited space is available, so act now to secure your spot for maximum exposure and engagement.

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The Business of Travel Podcast

The Business of Travel podcast is your go-to destination for insightful discussions with travel industry experts. Rotating hosts explore a myriad of topics and perspectives, uncovering the strategies, tactics, and insights that propel success in the dynamic world of business travel. Tune in weekly for engaging conversations that will enlighten and inspire.

Sponsored podcast episodes offer the chance to deliver educational content tailored to your company’s product, service, or offering in a non-commercial manner. Here’s what is included:

  • Recording of audio podcast will be launched in the GBTA Daily News Brief (DNB) and available on GBTA website, Spotify, iTunes and all other popular podcast platforms indefinitely.
  • Podcast promotion includes: 2 LinkedIn posts, 2 DNB Banner ads and 1 DNB announcement email.
  • Logo recognition on promotional assets and DNB announcement.
  • Company name recognition with “Made Possible by” in podcast description.
  • Sponsor will be responsible for topic (to be agreed to by GBTA), collecting speakers and putting together the content (non-commercial, must be educational).
  • Sponsor is encouraged to promote the podcast on their marketing channels.

One Podcast: $5,000 USD

2024 Sponsored Podcasts Metrics

Rating on Apple: 4.7 rating-4.7

Rating on Spotify: 5 rating-5

Average Downloads per Episode: 57

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Connect with an influential audience of business travel professionals and position your brand as a thought leader while driving awareness and generating meaningful engagement to drive the industry forward with key decision-makers. This is your chance to spotlight your organization’s solutions, product launches, future plans or areas of expertise.

As a sponsor, your organization will receive:

  • Pre-webinar registration list (GDPR Compliant).
  • Post-webinar attendee report (GDPR compliant) and webinar recording.
  • Webinar promotion includes: 2 LinkedIn posts, 2 DNB Banner ads, and 2 emails (announcement + thank you w/ recording).
  • Logo recognition on promotional assets, registration page and landing page.
  • Webinar will be posted on GBTA YouTube and GBTA Hub indefinitely.
  • Sponsor will be responsible for topic (to be agreed to by GBTA), collecting speakers and putting together the content (non-commercial, must be educational).
  • Sponsor is encouraged to promote the webinar on their marketing channels.

Add On Opportunity:

$3,000 USD

  • Sponsor to receive mp4 file of webinar recording (ownership is not exclusive)

One Webinar: $10,000 USD

2024 Sponsored Webinar Metrics

Average Total Registrants: 343
Average Total Check-ins: 128

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Connecting with Your Target Audience is Simple with GBTA.

If you are interested or have any questions about the podcast or webinar sponsorship opportunities, please contact sponsor@gbta.org or fill out the form below!