Bringing Innovation to Meetings & Events
|

Bringing Innovation to Meetings & Events

Innovation Row exhibitor Nour Mouakke, Founder and CEO of Wizme, joined GBTA’s Mike McCormick at our Broadcast Studio in Frankfurt. Nour shared that his time in the hospitality industry inspired him to create his start-up as he saw outdated systems used for booking on the hotel side and buyers who lacked visibility into the process.

Technology’s Role in Event Planning
| |

Technology’s Role in Event Planning

A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released today during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly…

When Event Planning Meets Marketing

When Event Planning Meets Marketing

One-half (49 percent) of event planners report the marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. Today, the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership…

Message from the Office of the GBTA President – Convention Recap and Look Ahead

Message from the Office of the GBTA President – Convention Recap and Look Ahead

*The following blog post was originally sent as an email to GBTA Members.* It was such a pleasure seeing so many of you last month in Denver at GBTA Convention 2016. With more than 6,500 attendees and our first time in history to sell out 100 percent of the exhibition floor, it was our biggest…

Video Blog: Breaking Down the 2017 Global Travel Price Outlook
| | |

Video Blog: Breaking Down the 2017 Global Travel Price Outlook

Last month, the GBTA Foundation and Carlson Wagonlit Travel (CWT) released the 2017 Global Travel Price Outlook. The third annual report provides global, regional and country-by-country projections for air travel, hotel, ground transportation and meetings and events prices in 2017. At GBTA Convention 2016, I had the opportunity to sit down with Yon Abad, Senior Director…

Chinese Business Travelers Spend $110 Billion USD on Meetings & Events in China

Yesterday, the GBTA Foundation released a study, sponsored by Starwood Hotels & Resorts, that assessed China’s Meeting, Incentive, Convention & Exhibition (MICE) market. This is the first time the market has been quantified like this revealing that MICE activity comprises nearly half (42 percent) of total domestic business travel volume in China and 45 percent…

GBTA Convention 2015: Coming to Orlando

GBTA Convention 2015: Coming to Orlando

In just four days, GBTA Convention 2015 kicks off in Orlando on Saturday with Convention Kick-Start Sessions and the GBTA Cares Service Project. The event will feature award-winning actor Kevin Bacon, innovator Steve Wozniak and leading news anchor Megyn Kelly, as well as a slate of industry-panels you won’t want to miss. What more does Convention…