Welcome to the first in a series of blog posts designed to give you an introduction to the world of sustainability and take you through the rationale, methods, best practices and reasons why you should get involved. And, how you create an ROI! What IS sustainability – and what’s all the fuss about anyway? I’ll…
Many of you are probably already familiar with Project ICARUS. For those that aren’t, this GBTA Foundation initiative launched in 2006 is the definitive source of information, education, support and recognition programs for sustainability in the business travel and meetings industry, globally. Just last month at GBTA Conference 2014 Berlin, Project ICARUS announced the winners…
GBTA continues its mission to broaden its global reach – and maintain our commitment to transparency. Last week, GBTA jointly announced with the Pacific Asia Travel Association (PATA) a partnership to host an inaugural APAC Travel Summit in Bangkok, December 8-9, 2022. We are excited to work with PATA to host this two-day event which…
Today we’re talking about new research from GBTA in partnership SAP Concur, looking at sustainable corporate travel in Europe. As efforts to increase environmental awareness have given rise to ecotourism and “flight shaming” in the consumer space, it’s unclear how these efforts impact corporate travel programs. This study explores how corporate travel managers address sustainability…
The three Ps—profits, people and planet—are the triple bottom line for businesses today. Companies evaluate opportunities and measure success using financial, social and environmental metrics. According to a recent study commissioned by the United Nations: 97% of chief executive officers believe sustainability is important to the future success of their business. 85% have embedded sustainability into…
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