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News to Know
Why Do So Many Planners Resist Strategic Meetings Management?
(SOURCE: SKIFT, GBTA FEATURED)
Planners are leaving big bucks on the table by not adopting strategic meetings management – or at least leveraging the spend of their smaller meetings. Why is that?
The first formal framework for a Strategic Meetings Management Program was introduced in 2003 by the Global Business Travel Association’s Groups and Meetings Committee. It included strategies companies can use to maximize their ROI on meetings, everything from centralizing or consolidating meeting planning, to working with procurement to leverage spend and negotiate deals with preferred suppliers, to tracking meeting spend data.
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