Many Voices, One Purpose: Welcome to the New GBTA
GBTA Convention 2023 | Professional Development | GBTA Hub | Blog
August 17, 2022

Many Voices, One Purpose:
Welcome to the New GBTA

Yesterday in San Diego at the GBTA Convention 2022, GBTA ushered in a new era for its members, partners, and the industry. This came to life on the closing Main Stage session as GBTA Board and Staff members joined Suzanne Neufang, CEO, and Denise Truso, Board President, onstage to unveil a new GBTA look, logo and tagline – Many Voices, One Purpose – with a focus on Community, Learning and Advocacy.

“In the past 9 months, we at GBTA have been thinking about who we are – our brand, our promise to you – and how in a world where everything is now different, we too need to evolve ... to deliver full value to our members and to the global business travel community. The time is right for transformation,” said Suzanne Neufang, CEO, GBTA.

The new brand marks the beginning of the next chapter of GBTA. Through engaging its many voices, GBTA will continue to bring the global business travel industry together so members can learn from and inspire one another, develop as businesses and as individuals, represent common interests, and collectively move the industry forward. The foundational pillars of GBTA remain steadfast: Community, Learning, and Advocacy – but reimagined with fresh focus for the future.

GBTA also announced it will be giving out 500 free memberships which recipients will be able to use themselves or pay it forward as a nomination for someone else who may not otherwise be able to join (Nominations will begin September – watch for more details to come on

“As we undertake this journey and adapt to the dynamic changes in our industry, we hope you will continue to travel with us to build our collective future,” said Neufang.

See more on GBTA’s new look on its revamped website. Catch more highlights from GBTA Convention 2022 including 50+ Broadcast Studio interviews, Media Day replay and resources, and Convention photo gallery

Watch the unveiling of the new GBTA brand
during Convention 2022.

Watch Video

Southwest Airlines to Bring Industry-Leading Travel Tools to Business Travel (SWA MEDIA)

Supersonic Travel Is Getting Closer as American Airlines Orders 20 New Planes (10 PLAY)

Recovery Hopes for Aviation as More Global Flights Restart (AVIATION PROS)

Canadian Aviation Security Authority Chooses Imageware Biometrics for Restricted Areas (BIOMETRIC UPDATE)


Concur’s Car Rental Booking Tool to Include Sustainability Features (BTN EUROPE)


Biofuels to Power the Aviation Sector Towards Cleaner Skies! (TIMES OF INDIA)

Advito Unveils Groundbreaking, ISO Certified Emissions Calculator for Meetings and Events (SUSTAINABLE BRANDS)


Cvent Announces Year-Long Sponsorship for WINiT by the Global Business Travel Association (GBTA) (BUSINESSWIRE) – FEATURES GBTA

Troop, Spotnana Partner to Integrate Meeting Space and Travel Booking (PHOCUSWIRE)

Business Travel Recovery Delayed Until 2026 as Travel Spend Slows (PHOCUSWIRE) – FEATURES GBTA

GBTA: Business Travel Sentiment Remains Positive Despite Global Challenges (HOTEL MANAGEMENT) – FEATURES GBTA

Industry Spotlight

GBTA Elections
GBTA Welcomes Newly Elected Board Members

At the GBTA Convention yesterday, the association announced the results for three Board seats up for election along with bylaws for approval. The newly elected Board members who will begin to serve immediately for a two-year term are:

Direct Seat, Director-At-Large

  • Barbara Rose, Americas Travel, M&E Lead, Ernst and Young

Direct Seat, Director-At-Large

  • Sue Spear, Travel and Fleet Manager, Cengage Learning

Allied Seat, Director-At-Large

  • Kevin Sullivan, Senior Director of Sales, Southwest Airlines

Additionally, the bylaw changes up for review were approved.

The elections process for 2022 began on May 26 as candidate submissions were received. Voting took place from July 26 through August 15, 2pm Pacific time. For only the second time, this year all Direct and Allied members could vote for both categories of open seats.

“As a member-led association, the Board of Directors plays an important role in the governance and strategy of GBTA. We appreciate all who stepped forward to participate in this very important process -- from the 11 Board candidates who ran, to the 10-person Bylaw Review Task Force, and of course, to those of you who voted online. On behalf of the GBTA Board of Directors, congratulations to our newly elected members and thank you to all who participated in the GBTA electoral process,” said Denise Truso, Board President, GBTA.


GBTA Professional Development
Travel Risk Management Bootcamp:
Understanding and Implementing ISO31030

Available Dates:

  • September 14-15
  • November 8 (Brussels)

Explore Travel Risk Management in the context of the new ISO 31030 standard and gain the tools and confidence to update and/or create a robust system within your organization to ensure the safety and well-being of travellers. This course, led by travel risk management experts Global Secure Accreditation in conjunction with GBTA, is designed to give practical guidance to anyone involved in building, supporting and managing corporate travel programs.

Learn More


Crisis24 Intelligence Brief

Indonesia - Activists to rally at the Corruption Eradication Commission (KPK) in Jakarta, Indonesia, from 10:00 Aug. 22. Tight security likely.

Thailand - Thailand officials investigating blasts, arson incidents Aug. 16-17 in some cities in the Deep South. Insurgent activity remains a threat.

United States - Officials issue boil water advisory for several locations in southeastern Michigan, US, as of Aug. 16; business disruptions possible.

United States - High temperatures forecast across parts of the south and southeast US through at least Aug. 17. Transport and power disruptions possible.

Western, Central, and Southern Europe - Officials issue warnings for high temperatures across southeastern and central Europe through at least Aug. 20. Health concerns likely.

More Information

Upcoming Events
Certificate in Corporate Travel Execution (CCTE)
September 8

GBTA Europe Town Hall
September 15

Travel Risk Management Bootcamp: Understanding and Implementing ISO31030
September 14 - 15
2:00 PM-5:00 PM BST /
3:00 PM-6:00 PM CEST /
09:00 AM-12:00 PM EDT

GBTA Conference 2022 – Brussels in Partnership with VDR.
Nov 8 - 10

View More Events


GBTA Foundation Relaunches to Advance People and Planet Initiatives for the Business Travel Industry.

Helping the global business travel industry create a positive impact and a better future for people and the planet is the mission behind the Global Business Travel Association’s relaunch of its charitable arm, the GBTA Foundation. Read More View Post

Career Spotlight
Financial Analyst

The Financial Analyst is a part of the Finance & Strategy team and will assist with financial data analysis, budgeting and forecasting. They will support the Senior Director of Finance with financial analysis, modeling, reporting, and decision making. Learn More

View Other Openings
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