Can We Close the Gap Between Business Travelers and their Corporate Travel Programs?

A new research report – “The Dawn of the Employee-Centric Travel Program” – released today by GBTA and Deem explores the balance between employee travel satisfaction and corporate cost and policy objectives, and the role innovation can play.

“A successful travel program enables employees to achieve business outcomes while helping to ensure traveler safety and limiting cost. Technology can empower travel managers to deliver a better employee travel experience and include details such as sustainability, accessibility, and personalization,” said David Grace, President, Deem.

Here are a few highlights from the report which analyzes surveys of U.S. business travelers and travel managers:

• 28% of travel managers say traveler experience/satisfaction is the greatest pain point of their corporate travel program.

• 41% of business travelers say their company’s travel program prioritizes cost savings over employee satisfaction while 38% say the program balances both equally.
• 81% of business travelers would prefer to travel for work the same amount or more often as they did pre-pandemic.
• 77% of business travelers say reducing their carbon footprint is a moderate or top priority.
• 38% of business travelers say they are the least satisfied with their company’s travel technology.
• 20% of travel managers say user experience is a strength of their company’s corporate online booking tool (OBT).
• 26% of travel managers say their company’s corporate booking tool does a great or pretty good job accommodating travelers with accessibility needs.
• Business travelers rank personalized shopping results (78%) and the ability to book multiple types of ground transportation (78%) as booking-related innovations of most interest.

Read the full announcement here.

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