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January 5, 2024

News to Know

2024 Travel Industry: Riding the Wave of Tech and Sustainability

The travel industry stands at the cusp of a transformative era in 2024, with technology and sustainability at the helm of its evolution. Key trends and advancements are poised to reshape this dynamic sector, offering an array of opportunities and challenges.

Generative AI: The Future of Travel
Generative AI continues to make waves in the industry, finding applications in itinerary planning for online travel agencies (OTAs), customer support in hospitality, and the creation of AI travel assistant.

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Air France to Expand European Network This Summer (BTN EUROPE)

Budget Airfares a Bargain to Start the Year (TRAVEL WEEKLY)

UK Plans Passport-Free Entry with Facial Recognition Tech (BUSINESS TRAVELER USA)


Hotel Trends That Are on the Rise in 2024 – From ‘Bleisure’ Stays to Conscious Spending (IRISH NEWS)

Hoteliers Face Trends in De-Globalization, Renewed Chinese Travel and AI in 2024 (COSTAR)


Brussels Airport to Introduce SAF Incentive (BTN EUROPE)


What to Know If You Have an Upcoming Trip to Japan (CONDÉ NAST TRAVELER)

Industry Spotlight

Time is Running Out to Become a GBTA WINiT Mentor

Application Deadline: January 12

If you are passionate about helping others achieve their full potential, consider becoming a mentor for GBTA WINiT 1:1 Mentoring. This program pairs business travel professionals with experienced mentors who can provide career guidance and support. As a mentor, you will share your knowledge, experience and advice with mentees to help them navigate their careers.

Become a Mentor


GBTA Professional Development
Registration Is Now Open: Sustainable Travel Management Course

Start date: February 5, 2024.

Looking to start or scale your journey to a climate-conscious business travel program? GBTA’s Sustainable Travel Management course offers practical application of climate action to manage and reduce your carbon emissions. Become a sustainable travel management leader, save your seat today!

Enroll Now


Crisis24 Intelligence Brief

Canada - Severe weather forecast across parts of southeastern Newfoundland, Canada, through early Jan. 6. Hazardous travel conditions likely.

Japan - Domestic flight disruptions at Japan's Tokyo Haneda International Airport likely through at least early January. Reconfirm flights.

South Korea - Authorities order evacuations in Yeonpyeong Island, South Korea, Jan. 5 due to military drills. Disruptions ongoing.

United Kingdom - Flooding and disruptions ongoing across England and Wales, UK, as of early Jan. 5 due to Storm Henk. Disruptions likely to continue.

More Information

Upcoming Events

All About Networking | GBTA Silicon Valley Chapter
January 11

GBTA Conference 2024 - Mexico City
April 3 - 4

GBTA Conference 2024 - Toronto
April 22 - 24

View More Events

Did you catch the latest episode of the #BusinessofTravel?

This episode explores how airlines and hotels are leveraging AI to improve revenue management, operations, sustainability, and the traveler experience - today...

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GBTA Career Spotlight
Is Your Company Hiring?

Use the GBTA Career Center to post your business travel job openings and access thousands of qualified industry professionals looking to make their next career move.

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